# Layup Marketing (@layupmktg) on x

- id: koinon:creator:x_layupmktg
- url: https://koinonlink.com/kol/x/layupmktg
- schema_version: 1.4

## Identity
- platform: x
- handle: layupmktg
- platform_url: https://twitter.com/layupmktg
- website: https://www.layupmarketing.com/
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1054
- following: 2016
- posts_total: 593
- posts_observed: 8
- posts_per_day: 0.173
- account_age_days: 3435
- verified: false
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.0038
- best_post_interactions: 4
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: ecommerce conversions, Facebook/Instagram video marketing tips, networking in marketing, psychology in marketing
- bio: #digitalmarketing #smallbusiness #social News, tips, strategies, ideas, and more to help business owners and marketers stay on top of their digital marketing.

## Audience (inferred)
- status: present
- description: small business owners and digital marketers focused on social media, Facebook/Instagram campaigns, and ecommerce
- roles: ads
- seniority: practitioner
- pain_points: converting high website traffic into sales on ecommerce sites, optimizing video campaigns on Facebook and Instagram, networking effectively as an introvert to grow career and brand, applying psychology to influence customer behavior
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.75
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 40
- authenticity_basis: engagement_observed
- credibility_score: 40
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_layupmktg#85e461bc] Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. #layupmktg #socialmedia #startup #marketing #seo #onlinemarketing #smallbusiness #webdesign #ecommerce https://t.co/UTFmzGcGIF (https://twitter.com/layupmktg/status/918273827888680960)
- [x_layupmktg#bb3d130f] Facebook has provided a new set of video marketing tips to help optimize your Facebook and Instagram video campaigns. #layupmktg #socialmedia #startup #onlinemarketing #smallbusiness #digital #contentmarketing #advertising https://t.co/itikBCggGa
- [x_layupmktg#b60046c1] As with most industries, networking in marketing is an integral part of growing your career and personal brand. Here's how to crush it as an introvert. #layupmktg #socialmedia #startup #seo #marketing #entrepreneur #business #networking https://t.co/WNVoFCmNqZ
- [x_layupmktg#61bd6929] Marketers have used psychology to influence the behavior of customers for years – often with great success. #layupmk

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 78
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_layupmktg
- Request removal: https://koinonlink.com/claim?k=x_layupmktg
- Terms: https://koinonlink.com/for-ai