# Luke Thorburg (@lukethorburg) on x

- id: koinon:creator:x_lukethorburg
- url: https://koinonlink.com/kol/x/lukethorburg
- schema_version: 1.4

## Identity
- platform: x
- handle: lukethorburg
- platform_url: https://twitter.com/lukethorburg
- website: https://streettalk.com
- country: United States
- entity_type: creator
- person_id: koinon:person:tiktok_lukethorburg

## Reach
- followers: 1113
- following: 142
- posts_total: 877
- posts_observed: 3
- posts_per_day: 0.92
- account_age_days: 953
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.0018
- best_post_interactions: 2
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: 媒体代理机构成长路径, 大品牌广告账户实操案例, 消费者广告投放策略
- bio: the guy behind your favorite consumer ads | creating for IM8, Grüns, Cal AI | Co-founder @heystreettalk

## Audience (inferred)
- status: present
- description: media buyers, agency professionals, and founders in consumer brand ad campaigns
- roles: ads
- seniority: practitioner
- pain_points: low ROAS on large ad accounts despite significant spend, yet no one is paying attention, the survival pressure of launching a media agency from scratch with zero revenue, how to quickly acquire paying clients and scale efficiently
- posts_analysed: 2
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 60
- authenticity_basis: engagement_observed
- credibility_score: 60
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_lukethorburg#f895cb47] went into the ad account of publicly traded brand yesterday - spending $250,000 a day - running 2 ads total (1 vid, 1 image) -0.2 ROAS - doesn’t give a fuck about performance wtf are these big brands even doing?? (https://twitter.com/lukethorburg/status/2069561378084393074)
- [x_lukethorburg#34ef1379] My journey building media agencies so far… 2022 - Lived in a garage, made $0, stacked skills. Promised myself I’d sign a client before the year was over. Closed my first deal on Dec 22nd, nine days to spare. 2023 - Breakeven most of the year. Me and a couple VAs, learning how to 

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=117, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=117, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=117, method=platform_profile

## Freshness
- profile_checked_days_ago: 117
- content_analysed_days_ago: 80
- audience_updated_days_ago: 67

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_lukethorburg
- Request removal: https://koinonlink.com/claim?k=x_lukethorburg
- Terms: https://koinonlink.com/for-ai