# Mundo do Marketing (@mundodmarketing) on x

- id: koinon:creator:x_mundodmarketing
- url: https://koinonlink.com/kol/x/mundodmarketing
- schema_version: 1.4

## Identity
- platform: x
- handle: mundodmarketing
- platform_url: https://twitter.com/mundodmarketing
- website: https://linktr.ee/mundodomarketing
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 162095
- following: 252
- posts_total: 43234
- posts_observed: 4
- posts_per_day: 6.182
- account_age_days: 6994
- verified: false
- size_tier: kol

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00001
- best_post_interactions: 1
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Jornada do cliente e experiências em eventos, Estudos sobre barreiras de carreira femininas, IA em atendimento e conversas com consumidores, Crescimento de investimentos em mídia paga
- bio: Oi, habitante 🌎 Carreira, Tendências, Cases e Notícias do mercado. + 500K impactados todo mês

## Audience (inferred)
- status: present
- description: Marketing and communications professionals in Brazil and Latin America, including brand managers, media executives, and digital marketing practitioners
- roles: content
- seniority: practitioner
- pain_points: Stay updated on real-time market trends and case studies, Understand the true impact of AI on customer service and conversion, Justify and plan paid media investments in specific segments, Navigate structural challenges in career progression and the customer journey
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.5
- promotion_intent: 0.4
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 48
- authenticity_basis: engagement_observed
- credibility_score: 83
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_mundodmarketing#02eabc2c] Grandes eventos deixaram de ser apenas vitrines para as marcas e passaram a exigir experiências que acompanhem a jornada do cliente #jornadadocliente #experiênciadocliente #branding #mundodomarketing #marketingbrasil https://t.co/W1T7tb1hXC (https://twitter.com/mundodmarketing)
- [x_mundodmarketing#43078b8c] Estudo da Casa Mundo com 320 mulheres de Brasil, México e Colômbia aponta que o principal obstáculo aos sonhos femininos não é a falta de ambição, mas barreiras culturais e crenças internalizadas que limitam projetos de vida #MundodoMarketing https://t.co/HYCXvL0dOr
- [x_mundodmarketing#46bb8e15] Estudo da Nuvemshop mostra que assistentes de IA resolvem 75% das conversas com consumidores, elevam a conversão em até dez vezes e ampliam o ticket médio em 15% #mundodomarketing #marketingbrasil #d2c #redessociais #ecommerce https://t.co/bLfF6zahk3
- [x_mundodmarketing#7a3a56eb] Levantamento da MNG mostra crescimento de 50% nos investimentos em mídia paga para especialidades estéticas e reforça mudança na estr

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=112, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=112, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=112, method=platform_profile

## Freshness
- profile_checked_days_ago: 112
- content_analysed_days_ago: 78
- audience_updated_days_ago: 67

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_mundodmarketing
- Request removal: https://koinonlink.com/claim?k=x_mundodmarketing
- Terms: https://koinonlink.com/for-ai