# Olly Hudson (@oliverwhudson) on x

- id: koinon:creator:x_oliverwhudson
- url: https://koinonlink.com/kol/x/oliverwhudson
- schema_version: 1.4

## Identity
- platform: x
- handle: oliverwhudson
- platform_url: https://twitter.com/oliverwhudson
- website: https://linktr.ee/ollyhudson2
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 25482
- following: 638
- posts_total: 5944
- posts_observed: 22
- posts_per_day: 3.107
- account_age_days: 1913
- verified: true
- size_tier: koc

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00404
- best_post_interactions: 103
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Meta paid acquisition, Funnel optimization (ToF to lower funnel), Quiz and persona-led funnels, Creative-led D2C growth
- bio: The Creative-Led Paid Acquisition Partner Behind £600M In Revenue for Brands Like 47Skin, BPerfect, Heights, Nutrition Geeks, AKT & More | Host of D2C Diaries

## Audience (inferred)
- status: present
- description: D2C e-commerce marketers and media buyers running paid acquisition, especially Meta ads and funnel optimization for consumer brands
- roles: ads
- seniority: practitioner
- pain_points: Funnels underperforming post-click despite good creative, Deciding channel mix and scaling Meta as primary acquisition source, Building quiz or persona-led flows that convert at lower funnel, Moving from ToF awareness to comparison/sales page performance
- posts_analysed: 3
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 91
- authenticity_basis: engagement_observed
- credibility_score: 91
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_oliverwhudson#f3873cb5] Great format - working both ToF to advertorial and lower funnel to comparsion/sales page. (https://twitter.com/oliverwhudson/status/2070118117523505291)
- [x_oliverwhudson#c1f51d1e] Quiz funnels used to flop, now they're some of the best post click performance we're seeing. They work now because they're built with persona-led thinking: identity-confirming questions, social proof at the right moments, and a solution that feels custom rather than generic. Map 
- [x_oliverwhudson#d2968227] Just incase you needed (yet another) reason to go all in on Meta..... When we onboarded Pure Pet Food, Meta was just their third-largest acquisition channel. CPA was too high and acquisition volume too low. Creative testing had no structure, no learnings, no compounding. The prod

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 79
- audience_updated_days_ago: 67

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_oliverwhudson
- Request removal: https://koinonlink.com/claim?k=x_oliverwhudson
- Terms: https://koinonlink.com/for-ai