# Olivia Kory (@oliviaakory) on x

- id: koinon:creator:x_oliviaakory
- url: https://koinonlink.com/kol/x/oliviaakory
- schema_version: 1.4

## Identity
- platform: x
- handle: oliviaakory
- platform_url: https://twitter.com/oliviaakory
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 5548
- following: 953
- posts_total: 3918
- posts_observed: 3
- posts_per_day: 0.632
- account_age_days: 6203
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00739
- best_post_interactions: 41
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: AppsFlyer and ad tech investments, Independent attribution and measurement, Marketing incrementality
- bio: chief marketing + strategy officer @ https://t.co/atqQTjmtWj - the marketing incrementality OS. Former growth lead @netflix @sonos @tubemogul (acq by adobe)

## Audience (inferred)
- status: present
- description: Performance marketers, growth leads, and ad tech professionals focused on attribution, measurement, and incrementality
- roles: ads
- seniority: practitioner
- pain_points: Biased or non-independent attribution platforms, Difficulty proving true marketing incrementality, Uncertainty around AI's impact on measurement trust
- posts_analysed: 2
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 78
- authenticity_basis: engagement_observed
- credibility_score: 78
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_oliviaakory#3bbd010c] Massive. Google, Meta, Moloco and Unity have each acquired a minority stake in AppsFlyer. (https://twitter.com/oliviaakory/status/2069086874610663516)
- [x_oliviaakory#92c77ced] "They believe what we believe: that attribution and measurement must be independent, unbiased and trusted," Appsflyer CEO Oren Kaniel says. "As AI takes over more of how advertising gets bought and optimized, the signals feeding those systems become the most consequential infrast

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 79
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_oliviaakory
- Request removal: https://koinonlink.com/claim?k=x_oliviaakory
- Terms: https://koinonlink.com/for-ai