# Paddy | Shopify CRO & Websites (@paddymedia) on x

- id: koinon:creator:x_paddymedia
- url: https://koinonlink.com/kol/x/paddymedia
- schema_version: 1.4

## Identity
- platform: x
- handle: paddymedia
- platform_url: https://twitter.com/paddymedia
- website: https://www.pmdigitaldesign.com/
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 4925
- following: 1205
- posts_total: 5025
- posts_observed: 5
- posts_per_day: 3.466
- account_age_days: 1450
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.0002
- best_post_interactions: 1
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: CRO and conversion testing, Shopify homepage/landing page redesigns, Full-funnel optimization, Sales page and advertorial examples, Creative strategy for testing
- bio: 🤘CRO & funnels for 8–9 figure brands, helping them scale profitably | Working with brands like Cadence, Revive MD, Myomaster, Avantera, Remento and more ↓

## Audience (inferred)
- status: present
- description: Shopify e-commerce marketers and CRO specialists at scaling 7-9 figure DTC brands
- roles: ecom_ops
- seniority: practitioner
- pain_points: Low landing page conversion rates, Insufficient creative volume for reliable A/B testing, Difficulty building high-converting funnels across niches, Homepage redesigns that fail to scale profitably
- posts_analysed: 6
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 68
- authenticity_basis: engagement_observed
- credibility_score: 68
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_paddymedia#a59a088f] One goal id love to achieve this year - work with Cuts Clothing on CRO and testing. Goated brand. 👀 (https://twitter.com/paddymedia/status/2074128934266970400)
- [x_paddymedia#ea083aad] Been doing this for our clients for nearly last 12 months. But people forget without creative volume/strategy this is nearly impossible for testing reasons. Got to be lp & creative maxxing
- [x_paddymedia#2abf17df] Sipping on Cadence while launching the new homepage redesign (part of our ongoing full-funnel CRO service). Both teams crushed it here. This brands giga scaling. Pdp’s coming soon 🤘 https://t.co/g8qFQz2RGr
- [x_paddymedia#90b27e8c] Clean example of a protein bar sales page. (by pm digital) https://t.co/h6EFXd8umP
- [x_paddymedia#5c39bfb3] Landing pages can genuinely be made for any niche. Angles through ads all around irish people leaving from home, but able to bring something with them -> Turn this then into a landing page so their is congruency in the funnel. Hit their emotions, smash a nice offer on there & wal
- [x_paddymedia#da7c3519] advertorial for a do

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=79, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=79, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=79, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 79
- audience_updated_days_ago: 79

## AI retrieval
- indexing_requests: 13
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_paddymedia
- Request removal: https://koinonlink.com/claim?k=x_paddymedia
- Terms: https://koinonlink.com/for-ai