# Roas ROI (@roasroi) on x

- id: koinon:creator:x_roasroi
- url: https://koinonlink.com/kol/x/roasroi
- schema_version: 1.4

## Identity
- platform: x
- handle: roasroi
- platform_url: https://twitter.com/roasroi
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 2691
- following: 31
- posts_total: 1245
- posts_observed: 19
- posts_per_day: 1.42
- account_age_days: 877
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.07767
- best_post_interactions: 209
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: High-CPC lead generation verticals (GLPs), Media buying performance in difficult verticals, ROI vs CPA tradeoffs in paid acquisition, Skill transfer limitations across lead gen niches, Ad spend scaling and budget readiness for complex campaigns
- bio: $1MM/pm Media Buyer (Clients) | Affiliate Network News: https://t.co/V6Y7b7oUYp | Telehealth, Leadgen etc. |

## Audience (inferred)
- status: present
- description: Media buyers and performance marketers focused on high-CPC verticals like GLPs (General Lead Generation), especially those managing $5k+ ad budgets and dealing with long feedback loops
- roles: ads
- seniority: practitioner
- pain_points: Struggling to achieve ROI in high-CPC verticals like GLPs despite large ad spends, Frustrated by long feedback loops that delay optimization and increase cost, Finding it hard to transfer skills from other niches (e.g., Nutra) to GLPs due to vertical-specific challenges, Dealing with offers that have low ROI even when CPA is high, making budget allocation difficult
- posts_analysed: 5
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 71
- authenticity_basis: engagement_observed
- credibility_score: 71
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_roasroi#84981c14] https://t.co/eRVcia8AR9 (https://twitter.com/roasroi/status/1971558392327233835)
- [x_roasroi#5b0d224e] High CPA =! High ROI we have offers at $290 making less in ROI/profit than offers at $30+ by a MILE "What's the CPA on that?... Oh that is too low" ok, CPA is $1,000 but cvr is 0.1%, better? ready to test? check the EPCs, you know your traffic source CPC so EPC is what should mat
- [x_roasroi#0bde1d3c] - GLPs are one of the hardest verticals, cant think of any other vertical at the moment that would be as challenging as GLPs - at an outmost minimum you need $5k just on testing / get the ball rolling, better yet $10k of adspend ready - yes, when you crack it, it is great - but c

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 80
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_roasroi
- Request removal: https://koinonlink.com/claim?k=x_roasroi
- Terms: https://koinonlink.com/for-ai