# roastbrief (@roastbrief) on x

- id: koinon:creator:x_roastbrief
- url: https://koinonlink.com/kol/x/roastbrief
- schema_version: 1.4

## Identity
- platform: x
- handle: roastbrief
- platform_url: https://twitter.com/roastbrief
- website: http://www.roastbrief.com.mx
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 245900
- following: 165225
- posts_total: 100064
- posts_observed: 17
- posts_per_day: 17.534
- account_age_days: 5707
- verified: false
- size_tier: kol

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00001
- best_post_interactions: 2
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Brand campaigns and collaborations, Digital marketing and innovation, Consumer trends and nostalgia marketing, AI-driven search and advertising, Payment and transaction trends
- bio: Roastbrief es un medio creador de conocimiento original sobre publicidad, marketing, digital e innovación.

## Audience (inferred)
- status: present
- description: Marketing and advertising professionals who follow brand campaigns, digital trends, and industry news
- roles: ads
- seniority: practitioner
- pain_points: Staying updated on fast-moving brand campaigns and collaborations, Tracking how new tech like AI and contactless payments affects marketing, Finding fresh creative or activation ideas from real-world examples
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.7
- promotion_intent: 0.5
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 34
- authenticity_basis: engagement_observed
- credibility_score: 69
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_roastbrief#377003a0] ¡Cardi B y Old Navy traen de vuelta el denim de los 2000! 🚀 Estilo, nostalgia y precios bajos. 🚀📈 ¿Qué corte de jeans es tu favorito para este otoño? ¡Cuéntanos abajo! 👇 #OldNavy #Moda #CardiB https://t.co/XnuPQXQjY2 (https://twitter.com/roastbrief/status/2037245232430145575)
- [x_roastbrief#1d1cdd8c] Josh Preston-White joins Croud to spearhead AI-driven Integrated Search! 🏛️ Shaping the future of discovery. ⚡️📈 Is your search strategy ready for LLMs like ChatGPT? Share below! 💬 #IntegratedSearch #AI #Croud https://t.co/Av9v8YxHnN
- [x_roastbrief#a00c0e1d] Red Lobster debuted a two-person Bestie Bib for Crabfest! 🏛️ Enter to win on Instagram or try the Snapchat filter. ⚡️📈 Tag the bestie you'd share this tandem bib with! Share below! 💬 #RedLobster #BestieBib #SeafoodLovers https://t.co/kdL3wETCZQ
- [x_roastbrief#a9c0cc5d] ¡Las transacciones con Visa crecieron 41% durante el Mundial 2026 en México! 🚀 Los pagos sin contacto aumentaron 105%. 🚀📈 ¿Usaste pago sin contacto en los partidos? ¡Comenta! 👇 #Visa

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=67, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=109, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=109, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=109, method=platform_profile

## Freshness
- profile_checked_days_ago: 109
- content_analysed_days_ago: 78
- audience_updated_days_ago: 67

## AI retrieval
- indexing_requests: 11
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_roastbrief
- Request removal: https://koinonlink.com/claim?k=x_roastbrief
- Terms: https://koinonlink.com/for-ai