# Shiv (@shivsakhuja) on x

- id: koinon:creator:x_shivsakhuja
- url: https://koinonlink.com/kol/x/shivsakhuja
- schema_version: 1.4

## Identity
- platform: x
- handle: shivsakhuja
- platform_url: https://twitter.com/shivsakhuja
- website: https://gooseworks.ai/ads/remix
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 55644
- following: 2355
- posts_total: 5328
- posts_observed: 3
- posts_per_day: 1.053
- account_age_days: 5060
- verified: true
- size_tier: koc

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.01369
- best_post_interactions: 762
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: AI-powered ad creative generation, Automated ad production with brand alignment, Integration of AI tools into advertising workflows
- bio: Building AI creative engines for ads

Co-founder @GooseworksAI | prev @google @ycombinator

## Audience (inferred)
- status: present
- description: Marketing technologists and performance advertisers building AI-powered ad creative systems, primarily from startups and growth teams
- roles: ads
- seniority: practitioner
- pain_points: Struggling to scale high-quality ad creative production without increasing team size, Facing delays in iterating on ad creatives due to manual design and copywriting workflows, Having difficulty maintaining brand consistency across large volumes of AI-generated ad variations
- posts_analysed: 7
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 1
- promotion_intent: 1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 96
- authenticity_basis: engagement_observed
- credibility_score: 96
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_shivsakhuja#9181d245] Fable 5 + Goose Ads is insane – literally a full ad-creative team right in Claude Code. (https://twitter.com/shivsakhuja)
- [x_shivsakhuja#a2a886e1] 1. Install the skill:
- [x_shivsakhuja#a02ac7cf] npx gooseworks install --all
- [x_shivsakhuja#02626cb2] npx gooseworks login
- [x_shivsakhuja#6001539f] 2. Ask Claude Fable to make ads for your brand.
- [x_shivsakhuja#778edbc1] /goose-ads create ads for my brand <your-website>.
- [x_shivsakhuja#b99cd68a] Fable 5 pulls the ads already winning in your space and rebuilds them on-brand – your product, your palette, your copy – a whole batch,

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=21, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 79
- audience_updated_days_ago: 21

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_shivsakhuja
- Request removal: https://koinonlink.com/claim?k=x_shivsakhuja
- Terms: https://koinonlink.com/for-ai