# Smartly.io (@smartlyio) on x

- id: koinon:creator:x_smartlyio
- url: https://koinonlink.com/kol/x/smartlyio
- schema_version: 1.4

## Identity
- platform: x
- handle: smartlyio
- platform_url: https://twitter.com/smartlyio
- website: http://smartly.io
- entity_type: creator
- person_id: koinon:person:x_kristoovaska

## Reach
- followers: 2244
- following: 567
- posts_total: 2248
- posts_observed: 72
- posts_per_day: 0.453
- account_age_days: 4958
- verified: false
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00446
- best_post_interactions: 10
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Digital advertising trends, Google Performance Marketing Ads integrations, Cannes Lions and industry events, Platform updates for effective ads
- bio: Smartly Digital Advertising Platform 🦄
Powering beautifully effective ads across verticals ✨
#worksmartly

## Audience (inferred)
- status: present
- description: Digital advertising practitioners and mid-level marketers at brands or agencies running performance campaigns
- roles: ads
- seniority: practitioner
- pain_points: Keeping up with frequent platform changes and partner announcements, Integrating new Google ad formats into existing campaigns, Maximizing ROI at industry events like Cannes Lions
- posts_analysed: 4
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 58
- authenticity_basis: engagement_observed
- credibility_score: 58
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_smartlyio#a1b7bdf4] What a week at Cannes Lions International Festival of Creativity! 🙌 Thanks to the amazing partners, brands and Smartlies who joined us for thoughtful dialogue on the future of AI, creativity and creator commerce where authenticity meets performance. 🚀 #worksmartlycannes23 https (https://twitter.com/smartlyio)
- [x_smartlyio#bec288b0] The #digitaladvertising world is constantly changing - make sure you keep up! Recently, many of the biggest players (and our official partners) have announced updates to their #advertising platforms. 👀 Here's what you should know: https://t.co/LXcXyl26dB
- [x_smartlyio#e9143bca] Big news from @smartlyio and @Google 📣 We're teaming up to take your #digitaladvertising campaigns to a whole new level with Google's Performance Marketing Ads Suite. Learn more here ➡️ https://t.co/1vWz3xqe7g See @RalphLauren's incredible results ⬇️ #worksmartly #googleads http
- [x_smartlyio#b64b10ab] Have you seen @Google's latest announ

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 80
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 11
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_smartlyio
- Request removal: https://koinonlink.com/claim?k=x_smartlyio
- Terms: https://koinonlink.com/for-ai