# Soham Mehta (@sohmehta) on x

- id: koinon:creator:x_sohmehta
- url: https://koinonlink.com/kol/x/sohmehta
- schema_version: 1.4

## Identity
- platform: x
- handle: sohmehta
- platform_url: https://twitter.com/sohmehta
- website: http://cal.com/sohmehta/15min
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1481
- following: 323
- posts_total: 1353
- posts_observed: 3
- posts_per_day: 1.408
- account_age_days: 961
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.45442
- best_post_interactions: 673
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: AI-powered ad creation, TikTok and Meta ad scaling, Low-budget video production with AI, Startup growth tactics
- bio: hire #2 at gooseworks (yc w23) · built my startup to $120k arr in 3 months · i help consumer brands scale their meta + tiktok ads · book a call 👇

## Audience (inferred)
- status: present
- description: Marketing professionals and startup founders focused on scaling consumer brands via Meta and TikTok ads, especially those seeking low-cost, AI-driven creative production
- roles: ads
- seniority: practitioner
- pain_points: Struggling to produce high-quality video ads without a budget for cameras or editing tools, Finding it hard to scale ad creatives fast enough to keep up with platform algorithms, Lacking technical skills to leverage AI tools for video creation
- posts_analysed: 3
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 64
- authenticity_basis: engagement_observed
- credibility_score: 64
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_sohmehta#63dc1e16] Claude can now make stop-motion ads like this in 10 minutes. I made this one for less than $10. With no camera or editing tool. All you need is to run one command in your terminal: 1. npx gooseworks@latest install --all Then paste this prompt into Claude Code: 2. Use the goose-vi (https://twitter.com/sohmehta)
- [x_sohmehta#340dc558] we made @heyclicky a film. no hands. enjoy :) https://t.co/RP8eNclKJP
- [x_sohmehta#976dc364] This is the Future of Marketing. I made

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=80, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 80
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 7
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_sohmehta
- Request removal: https://koinonlink.com/claim?k=x_sohmehta
- Terms: https://koinonlink.com/for-ai