# Dennis Willeboordse 👨🏼‍🦰 eCommerce Growth (@thedennis) on x

- id: koinon:creator:x_thedennis
- url: https://koinonlink.com/kol/x/thedennis
- schema_version: 1.4

## Identity
- platform: x
- handle: thedennis
- platform_url: https://twitter.com/thedennis
- website: https://linktr.ee/dwilleboordse
- country: United Arab Emirates
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 14924
- following: 1313
- posts_total: 8234
- posts_observed: 20
- posts_per_day: 4.154
- account_age_days: 1982
- verified: true
- size_tier: koc

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.04456
- best_post_interactions: 665
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: creative system building for scalable ads, audience psychology in eCommerce, hiring for growth teams, product-market fit for skincare and beauty brands, copywriting that resonates with frustrated customers
- bio: I don't just run ads. I build the creative system that makes them scale. 250+ brands Scaled. $250M+ generated. Founder, DDU MEDIA. Call: https://t.co/9OFHkF4HNY

## Audience (inferred)
- status: present
- description: eCommerce founders and growth marketers running paid ads, mainly scaling brands with $1M+ revenue and seeking high-impact creative systems
- roles: ecom_ops
- seniority: decision_maker
- pain_points: Struggling to find the right talent for growth roles like head of growth, Unable to break through audience awareness because potential customers don't even know the product exists, Failing to connect with audiences on a psychological level despite using generic messaging like '20% OFF'
- posts_analysed: 3
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 1
- promotion_intent: 1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 88
- authenticity_basis: engagement_observed
- credibility_score: 88
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_thedennis#45aa77a0] Still hiring for a head of growth for one of our ecom brands. Great base + performance! DM me if interested! 👋 (https://twitter.com/thedennis)
- [x_thedennis#6cd49090] Unaware audiences aren't googling your product. They don't know the solution exists. They're just living inside the problem. So don't shout "20% OFF." Don't flash the logo. Step into their head. Say the thing they feel but can't articulate: "That 3PM crash where your brain just s
- [x_thedennis#f64b3070] You think your audience is "women interested in skincare." No. It's: → 32, tried everything → Spent hundreds on serums that failed → Hiding breakouts on Zoom calls → Convinced her skin is "just like this" → One bad product from giving up entirely The first version writes generic 

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 79
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 10
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_thedennis
- Request removal: https://koinonlink.com/claim?k=x_thedennis
- Terms: https://koinonlink.com/for-ai