# Tom Hallett (@thetomhallett) on x

- id: koinon:creator:x_thetomhallett
- url: https://koinonlink.com/kol/x/thetomhallett
- schema_version: 1.4

## Identity
- platform: x
- handle: thetomhallett
- platform_url: https://twitter.com/thetomhallett
- website: https://calendly.com/tom-surge/discovery-call
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 3850
- following: 876
- posts_total: 2125
- posts_observed: 8
- posts_per_day: 0.755
- account_age_days: 2814
- verified: true
- size_tier: nano

## Engagement
- status: peak_post_only
- peak_post_engagement_rate: 0.00442
- best_post_interactions: 17
- measurement_source: x_post_interactions
- measurement_formula: interactions on one post — likes, or likes + reposts + replies depending on the discovery path (the two are not distinguishable in the stored data)
- comparable_pool: peak_interactions
- status_note: We have only the single best observed post, so no mean exists. peak_post_engagement_rate is an UPPER BOUND, systematically higher than an average — never compare it against an average rate.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Proven ad frameworks for DTC brands, Authenticity and believability in performance advertising, High-impact ad creative execution
- bio: we make ads 👉 https://t.co/1cTmK3ekGn

## Audience (inferred)
- status: present
- description: DTC brand marketers and ad creators focusing on high-impact, authentic-looking performance ads
- roles: ads
- seniority: practitioner
- pain_points: Struggling to create ads that feel authentic and believable while still driving performance, Finding it hard to stand out in a crowded ad landscape with generic or over-produced content
- posts_analysed: 2
- confidence: 0.4

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.9
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 72
- authenticity_basis: engagement_observed
- credibility_score: 72
- flagged_for_review: false
- koinon_bd_grade: A — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [x_thetomhallett#72e262fb] we need to talk about this framework because it's (without a doubt) the most proven framework in 2026 and every top DTC brand is printing with it let's call it... the symptom cluster a group of unique symptoms that link to 1 root cause every concept below is a variation of this a (https://twitter.com/thetomhallett/status/2036436369615057140)
- [x_thetomhallett#9f778c3c] this ad is insane the delivery, the energy, the rawness everything about it feels believable most people won't even realize it's an ad this is the type of content AI can't

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.4, freshness_days=20, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=108, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.5, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=108, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=108, method=platform_profile

## Freshness
- profile_checked_days_ago: 108
- content_analysed_days_ago: 78
- audience_updated_days_ago: 20

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=x_thetomhallett
- Request removal: https://koinonlink.com/claim?k=x_thetomhallett
- Terms: https://koinonlink.com/for-ai