# Demandbase (@Demandbase) on youtube

- id: koinon:creator:youtube_demandbase
- url: https://koinonlink.com/kol/youtube/Demandbase
- schema_version: 1.4

## Identity
- platform: youtube
- handle: Demandbase
- platform_url: https://www.youtube.com/@Demandbase
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1540
- posts_observed: 3
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: ABM and ABX as core GTM strategy, AI integration in B2B marketing and sales, Composable martech and data-driven targeting, Brand building and thought leadership in the AI era, Enterprise ABM transformations and case studies
- bio: Demandbase is the pipeline engine for AI GTM that transforms goals into coordinated action across marketing, sales and ...

## Audience (inferred)
- status: present
- description: B2B marketing and sales professionals at mid-market to enterprise companies focused on ABM, ABX, and AI-driven GTM strategies
- roles: ads
- seniority: practitioner
- pain_points: Integrating AI into existing martech stacks without creating fragmented or ineffective systems, Moving beyond traditional lead-gen and last-touch attribution to account-based approaches that actually drive pipeline, Scaling personalized B2B campaigns while maintaining authenticity and avoiding AI-generated spam, Aligning marketing, sales, and data teams around measurable GTM outcomes instead of vanity metrics
- posts_analysed: 48
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 33
- authenticity_basis: profile_shape_only
- credibility_score: 33
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_demandbase#03ac54e8] OnBase Podcast | Leading through the AI shift: Why generative AI demands new thinking, not just new (https://www.youtube.com/@Demandbase)
- [youtube_demandbase#b40ab63e] OnBase Podcast | Why your website is failing ABM (and how to fix it with behavioral signals & data
- [youtube_demandbase#7118dc87] OnBase Podcast | Beyond monolithic martech: How composable B2B marketing unlocks real AI impact
- [youtube_demandbase#a8360f41] OnBase Podcast | Stop bolting on AI: rebuild your go-to-market from the foundation up
- [youtube_demandbase#4e0f69c0] OnBase Podcast | Scaling without soul crushing
- [youtube_demandbase#714f969c] OnBase Podcast | How Roku built a high-performance programmatic sales engine
- [youtube_demandbase#e8e0c78c] OnBase Podcast | How continuous brand building powers ABX success
- [youtube_demandbase#1acfe96d] OnBase Podcast | How to build authentic B2B influence with ABX, thought leadership, and AI

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=76, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=76, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=76, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=76, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=81, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=76, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=81, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=81, method=platform_profile

## Freshness
- profile_checked_days_ago: 81
- content_analysed_days_ago: 76
- audience_updated_days_ago: 76

## AI retrieval
- indexing_requests: 6
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_demandbase
- Request removal: https://koinonlink.com/claim?k=youtube_demandbase
- Terms: https://koinonlink.com/for-ai