{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:youtube_escoladeecommerce",
  "url": "https://koinonlink.com/kol/youtube/EscoladeEcommerce",
  "alternate": {
    "html": "https://koinonlink.com/kol/youtube/EscoladeEcommerce",
    "json": "https://koinonlink.com/kol/youtube/EscoladeEcommerce.json",
    "markdown": "https://koinonlink.com/kol/youtube/EscoladeEcommerce.md"
  },
  "identity": {
    "display_name": "Escola de E-commerce",
    "handle": "EscoladeEcommerce",
    "platform": "youtube",
    "platform_url": "https://www.youtube.com/@EscoladeEcommerce",
    "website": null,
    "country": "BR",
    "country_name": "Brazil",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 40100,
    "following": null,
    "posts_total": null,
    "posts_observed": 240,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "koc"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "Nossa missão é entregar o melhor conteúdo sobre e-commerce, vendas e marketing da internet de forma 100% gratuita para que ...",
    "topics": [
      "巴西主流市场平台对比与入驻",
      "Dropshipping 无库存模式",
      "Black Friday 和年末销售策略",
      "付费流量与有机流量实操",
      "Canva/ChatGPT/CapCut 等工具应用",
      "税改与店铺合规"
    ],
    "topics_en": [
      "Brazil mainstream market platform comparison and setup",
      "Dropshipping no-inventory model",
      "Black Friday and year-end sales strategies",
      "Paid traffic and organic traffic practical application",
      "Tool applications like Canva/ChatGPT/CapCut",
      "Tax reform and store compliance"
    ],
    "topics_zh": [
      "巴西主流市场平台对比与入驻",
      "Dropshipping 无库存模式",
      "Black Friday 和年末销售策略",
      "付费流量与有机流量实操",
      "Canva/ChatGPT/CapCut 等工具应用",
      "税改与店铺合规"
    ],
    "category": "ecommerce",
    "category_label": "E-commerce / DTC",
    "subcategory": "dropship",
    "subcategory_label": "Dropshipping",
    "category_confidence": 0.9,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Brazilian small and medium online sellers and e-commerce store owners, primarily individual entrepreneurs and small teams",
    "roles": [
      "ecom_ops"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Unsure which local Brazilian platform to sell on (Mercado Livre vs Shopee vs Shein)",
      "Struggling to make that first sale—products listed but no one buys",
      "High advertising costs—unsure whether to invest in paid ads or focus on organic traffic",
      "Profit margins shrinking due to new tax laws and changing platform commission rules"
    ],
    "posts_analysed": 48,
    "confidence": 0.75
  },
  "commercial": {
    "audience_buyer_fit": 0.9,
    "promotion_intent": 0.8,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 52,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 52,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "B",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "youtube_escoladeecommerce#a8de4ea9",
      "type": "creator_content",
      "excerpt": "Como escolher o nicho certo e vender muito na Black Friday e Natal?",
      "source_url": "https://www.youtube.com/@EscoladeEcommerce",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_escoladeecommerce#79f84baa",
      "type": "creator_content",
      "excerpt": "Top 10 nichos para vender no fim do ano",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_escoladeecommerce#31f6e822",
      "type": "creator_content",
      "excerpt": "Como criar posts no Canva usando o ChatGPT? #redessociales #instagram #vendas #marketing",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_escoladeecommerce#df225f13",
      "type": "creator_content",
      "excerpt": "Dicas para o design da sua loja virtual! #canva #chatgpt #vendas #lojaonline",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_escoladeecommerce#6134306b",
      "type": "creator_content",
      "excerpt": "Sua loja está pronta para 2026? Tendências e dados de mercado!",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_escoladeecommerce#a2cbdffe",
      "type": "creator_content",
      "excerpt": "Quais as tendências do e-commerce para 2026? #vendas #marketing #empreendedorismo #marketplace",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_escoladeecommerce#65d5aa8d",
      "type": "creator_content",
      "excerpt": "Shopee ou Mercado Livre? Veja ESTE vídeo antes de vender! #marketplace #ecommerce #empreendedorismo",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_escoladeecommerce#ab5c7dac",
      "type": "creator_content",
      "excerpt": "Mercado Livre ou Shopee? Qual escolher para abrir uma loja virtual? #vendas #ecommerce #lojaonline",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 31,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 31,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 31,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 4,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 4,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 4,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 4,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 31,
    "generated_at": "2026-09-03T17:36:02.290Z"
  },
  "retrieval": {
    "indexing_requests": 0,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/youtube",
    "category_entity": "https://koinonlink.com/product-category/ecommerce"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=youtube_escoladeecommerce",
    "removal_url": "https://koinonlink.com/claim?k=youtube_escoladeecommerce"
  }
}