# Justin Lalonde (@JustinLalonde) on youtube

- id: koinon:creator:youtube_justinlalonde
- url: https://koinonlink.com/kol/youtube/JustinLalonde
- schema_version: 1.3

## Identity
- platform: youtube
- handle: JustinLalonde
- platform_url: https://www.youtube.com/@JustinLalonde
- country: Canada
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 29600
- posts_observed: 55
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Meta ads scaling and target CPA, Ad angles and awareness levels, Creative volume planning and testing, Market sophistication and desire frameworks, Ad reporting dashboards
- bio: I build scalable ad systems powered by AI and first principles thinking.

## Audience (inferred)
- status: present
- description: Meta/Facebook performance advertisers and ad managers running or scaling direct response and ecom campaigns
- roles: ads
- seniority: practitioner
- pain_points: High CPA with weak CTR and conversions, Running out of fresh ad angles and creatives, Building reporting dashboards that actually drive scaling decisions, Scaling ad spend profitably without burning budget on losers
- posts_analysed: 48
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 50
- authenticity_basis: profile_shape_only
- credibility_score: 50
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_justinlalonde#d990c6b3] Native Ads For Different Market Awareness Levels (https://www.youtube.com/@JustinLalonde)
- [youtube_justinlalonde#9305cdd3] Gemini Omni just made UGC ads easier to produce.
- [youtube_justinlalonde#353cd4b3] Native Ads Explained
- [youtube_justinlalonde#5cdef8ce] Trend Based Product Marketing Ideas
- [youtube_justinlalonde#b6ef8fdb] We helped this client break through their seasonal ceiling.
- [youtube_justinlalonde#c08691a4] Competition Lowers Trust In The Market
- [youtube_justinlalonde#87b5fd00] Market Domination Through Consistent Advertising
- [youtube_justinlalonde#2407cae7] This is what makes an offer feel different.

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=26, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=26, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=26, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=9, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=9, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=9, method=platform_profile

## Freshness
- profile_checked_days_ago: 9
- content_analysed_days_ago: 0
- audience_updated_days_ago: 26

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_justinlalonde
- Request removal: https://koinonlink.com/claim?k=youtube_justinlalonde
- Terms: https://koinonlink.com/for-ai