{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:youtube_marketingbyemma",
  "url": "https://koinonlink.com/kol/youtube/MarketingbyEmma",
  "alternate": {
    "html": "https://koinonlink.com/kol/youtube/MarketingbyEmma",
    "json": "https://koinonlink.com/kol/youtube/MarketingbyEmma.json",
    "markdown": "https://koinonlink.com/kol/youtube/MarketingbyEmma.md"
  },
  "identity": {
    "display_name": "Marketing by Emma",
    "handle": "MarketingbyEmma",
    "platform": "youtube",
    "platform_url": "https://www.youtube.com/@MarketingbyEmma",
    "website": null,
    "country": "US",
    "country_name": "United States",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 4450,
    "following": null,
    "posts_total": null,
    "posts_observed": 172,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "nano"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "Hello, I'm Emma Schermer Tamir! By day I'm the CEO & Co-founder of Marketing by Emma. Always, I'm insatiably curious free ...",
    "topics": [
      "Amazon Ads投放与优化",
      "AI对电商搜索和推荐的影响",
      "Amazon listing与A+内容策略",
      "电商营销心理学与品牌策略",
      "中小品牌在AI时代的生存打法"
    ],
    "topics_en": [
      "Amazon Ads campaign setup and optimization",
      "AI's impact on e-commerce search and recommendations",
      "Amazon listing and A+ content strategy",
      "E-commerce marketing psychology and brand strategy",
      "Small and medium brands surviving in the AI era"
    ],
    "topics_zh": [
      "Amazon Ads投放与优化",
      "AI对电商搜索和推荐的影响",
      "Amazon listing与A+内容策略",
      "电商营销心理学与品牌策略",
      "中小品牌在AI时代的生存打法"
    ],
    "category": "ecommerce",
    "category_label": "E-commerce / DTC",
    "subcategory": "ecom_ads",
    "subcategory_label": "E-commerce ads & growth",
    "category_confidence": 0.9,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Amazon sellers and e-commerce practitioners, primarily small to mid-sized sellers or operations teams focused on Amazon FBA, ad campaigns, and listing optimization",
    "roles": [
      "ecom_ops"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Low conversion rates on Amazon Ads, unsure how to optimize",
      "AI tools make competitors more discoverable, stealing my traffic",
      "Product pages and content fail to resonate with real buyers",
      "Struggling to launch and sustain sales in highly competitive niches"
    ],
    "posts_analysed": 28,
    "confidence": 0.6
  },
  "commercial": {
    "audience_buyer_fit": 0.9,
    "promotion_intent": 0.8,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 39,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 39,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "youtube_marketingbyemma#303b1870",
      "type": "creator_content",
      "excerpt": "The biggest mistake Amazon sellers make #amazonads",
      "source_url": "https://www.youtube.com/@MarketingbyEmma",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_marketingbyemma#796dd058",
      "type": "creator_content",
      "excerpt": "Amazon is about to announce something big #amazonads",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_marketingbyemma#3a41a97f",
      "type": "creator_content",
      "excerpt": "The Audience Is Still There. Brands Just Can't Reach It Anymore.",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_marketingbyemma#19b152ca",
      "type": "creator_content",
      "excerpt": "ChatGPT Is Recommending Your Competitor",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_marketingbyemma#230cb6a3",
      "type": "creator_content",
      "excerpt": "Your Customers Are Buying Without You",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_marketingbyemma#a665cd30",
      "type": "creator_content",
      "excerpt": "Your Product Page Is Dead. Here’s What’s Replacing It. #chatgpt #ecommerce",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_marketingbyemma#0b0cde54",
      "type": "creator_content",
      "excerpt": "The NEW way Amazon is driving sales",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_marketingbyemma#be7cb27b",
      "type": "creator_content",
      "excerpt": "Amazon's AI Rufus Just Drove $10 Billion",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 29,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 29,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 29,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 0,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 0,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 0,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 0,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 29,
    "generated_at": "2026-09-03T16:21:30.462Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/youtube",
    "category_entity": "https://koinonlink.com/product-category/ecommerce"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=youtube_marketingbyemma",
    "removal_url": "https://koinonlink.com/claim?k=youtube_marketingbyemma"
  }
}