{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:youtube_mattandjustus",
  "url": "https://koinonlink.com/kol/youtube/MattAndJustus",
  "alternate": {
    "html": "https://koinonlink.com/kol/youtube/MattAndJustus",
    "json": "https://koinonlink.com/kol/youtube/MattAndJustus.json",
    "markdown": "https://koinonlink.com/kol/youtube/MattAndJustus.md"
  },
  "identity": {
    "display_name": "Matt & Justus",
    "handle": "MattAndJustus",
    "platform": "youtube",
    "platform_url": "https://www.youtube.com/@MattAndJustus",
    "website": null,
    "country": "US",
    "country_name": "United States",
    "location_text": "United States",
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 5390000,
    "following": null,
    "posts_total": null,
    "posts_observed": 1,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "kol"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "Thanks for checking out our channel! We make sketch comedy videos, movies and sitcoms!",
    "topics": [
      "sketch comedy",
      "dating and relationships",
      "social media vs reality",
      "everyday absurdity",
      "humor in adult life",
      "short-form video content"
    ],
    "topics_en": [
      "sketch comedy",
      "dating and relationships",
      "social media vs reality",
      "everyday absurdity",
      "humor in adult life",
      "short-form video content"
    ],
    "topics_zh": [
      "短剧喜剧",
      "恋爱关系",
      "社交媒体与现实",
      "日常的荒谬",
      "成年人的幽默",
      "短视频内容"
    ],
    "category": "entertainment",
    "category_label": "Entertainment",
    "subcategory": "comedy",
    "subcategory_label": "Comedy & skits",
    "category_confidence": 0.95,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "general audience who enjoy short-form sketch comedy and relatable humor, primarily young adults and millennials",
    "roles": [
      "general_ai"
    ],
    "seniority": "consumer",
    "pain_points": [
      "Finding humor in everyday awkward social situations",
      "Relating to mismatched expectations in relationships",
      "Dealing with the absurdity of modern dating and social media",
      "Feeling overwhelmed by adult responsibilities like retirement and money"
    ],
    "posts_analysed": 10,
    "confidence": 0.4
  },
  "commercial": {
    "audience_buyer_fit": 0.1,
    "promotion_intent": 0.1,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 58,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 58,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "youtube_mattandjustus#16de792b",
      "type": "creator_content",
      "excerpt": "When you need instant gratification 😑😳😂 #shorts #funny #comedy #meditation #patience #gym",
      "source_url": "https://www.youtube.com/@MattAndJustus",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_mattandjustus#bcf0bade",
      "type": "creator_content",
      "excerpt": "When your partner is avoidant 😅😭😂 #shorts #funny #comedy #dating #relationship #relationships",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_mattandjustus#25fdf5f1",
      "type": "creator_content",
      "excerpt": "Social Media vs Reality 😅😑😂 #shorts #funny #comedy #beach #beachvibes #dating #reality #humor",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_mattandjustus#f92f9777",
      "type": "creator_content",
      "excerpt": "If p🌽*% acting was good 😳😑😂 #shorts #funny #comedy #family #acting #actor #cinema",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_mattandjustus#0ac95b89",
      "type": "creator_content",
      "excerpt": "When you can sleep through anything 😑😭😂 #shorts #funny #comedy #humor #sleep #dating #crazy",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_mattandjustus#b9b10d68",
      "type": "creator_content",
      "excerpt": "POV: You hired a mime 😳😭😂 #shorts #funny #comedy #art #humor #dating #anniversary",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_mattandjustus#92fc92db",
      "type": "creator_content",
      "excerpt": "When you third wheel 😳😑😂 #shorts #funny #comedy #dating #relationship #love #party",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_mattandjustus#34646b9d",
      "type": "creator_content",
      "excerpt": "When you save for retirement 💰💸😂 #shorts #funny #retirement #money #finance #economy #old #europe",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.4,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.4,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.4,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 20,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 20,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 20,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 20,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 20,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 20,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 20,
    "content_analysed_days_ago": 20,
    "audience_updated_days_ago": 0,
    "generated_at": "2026-09-05T19:27:08.944Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/youtube",
    "category_entity": "https://koinonlink.com/product-category/entertainment"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=youtube_mattandjustus",
    "removal_url": "https://koinonlink.com/claim?k=youtube_mattandjustus"
  }
}