# Max Sinclair - The Paid Ads Guy (@MaxSinclairLondon) on youtube

- id: koinon:creator:youtube_maxsinclairlondon
- url: https://koinonlink.com/kol/youtube/MaxSinclairLondon
- schema_version: 1.4

## Identity
- platform: youtube
- handle: MaxSinclairLondon
- platform_url: https://www.youtube.com/@MaxSinclairLondon
- country: United Kingdom
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1110
- posts_observed: 193
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Google Ads campaign structure and optimization, Meta and LinkedIn Ads for SaaS/B2B, Ad creative testing and budget allocation, Keyword strategy and negative keywords, Tracking, attribution and platform pitfalls
- bio: Helping a mix of SaaS, B2B and homeware ecom companies scale with expertly crafted paid media campaigns. Whether you're ...

## Audience (inferred)
- status: present
- description: B2B/SaaS and ecom paid media marketers running Google, Meta and LinkedIn ads
- roles: ads
- seniority: practitioner
- pain_points: Wasting budget on single creatives or poorly structured campaigns, Misconfiguring Google Ads settings, keywords and negatives that drain spend, Ignoring key B2B metrics while platforms keep changing targeting rules, Struggling with tracking, attribution and knowing when to trust AI or platform defaults
- posts_analysed: 48
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 32
- authenticity_basis: profile_shape_only
- credibility_score: 32
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=78, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=78, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=78, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=18, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=18, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=46, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=18, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=46, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=46, method=platform_profile

## Freshness
- profile_checked_days_ago: 46
- content_analysed_days_ago: 18
- audience_updated_days_ago: 78

## AI retrieval
- indexing_requests: 8
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_maxsinclairlondon
- Request removal: https://koinonlink.com/claim?k=youtube_maxsinclairlondon
- Terms: https://koinonlink.com/for-ai