# Business of Apps (@businessofapps) on youtube

- id: koinon:creator:youtube_businessofapps
- url: https://koinonlink.com/kol/youtube/businessofapps
- schema_version: 1.4

## Identity
- platform: youtube
- handle: businessofapps
- platform_url: https://www.youtube.com/@businessofapps
- country: United Kingdom
- entity_type: creator
- person_id: koinon:person:youtube_businessofapps

## Reach
- followers: 5850
- posts_observed: 18
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: martech
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: App user acquisition and ad performance, AI impact on marketing funnels and creatives, App store optimization and conversion, Retention, churn and paywall strategies, Cross-channel media mix including TV advertising, Creative testing and performance measurement
- bio: Founded in 2013, Business of Apps (formerly App Promotion Summit) brings together app marketing, growth, product, CRM and ...

## Audience (inferred)
- status: present
- description: App growth and marketing professionals at mobile app companies, including user acquisition managers, growth leads, and marketing teams focused on acquisition, retention and monetization
- roles: ads
- seniority: practitioner
- pain_points: Creative fatigue and declining ad performance on Meta/Google, High churn and difficulty designing effective retention flows, App store listings converting poorly and losing visibility to LLMs, Uncertainty around when and how to integrate AI into funnels and campaigns
- posts_analysed: 48
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 41
- authenticity_basis: profile_shape_only
- credibility_score: 41
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_businessofapps#bb7d2fcb] Conversion moved. Nobody knew why. | Busuu (https://www.youtube.com/@businessofapps)
- [youtube_businessofapps#f691fb12] Your customers open your app once every 3-4 years
- [youtube_businessofapps#f43968b9] Ad networks know your creative is fatigued. Do you?
- [youtube_businessofapps#90e6d010] "Let me do my job" — the feedback founders dread
- [youtube_businessofapps#a83b79c4] Funnel builders are going down. Prompts are next.
- [youtube_businessofapps#1c9f14c5] Greenlight's Disney streaming test: less than 2% overlap with linear
- [youtube_businessofapps#9f3f7c25] 80% of TV ads still load through cable and broadcast — here's why it matters
- [youtube_businessofapps#51b3ac6d] Why Greenlight moved a third of its media mix from Meta & Google to TV

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=79, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=79, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=79, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=87, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=87, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=87, method=platform_profile

## Freshness
- profile_checked_days_ago: 87
- content_analysed_days_ago: 79
- audience_updated_days_ago: 79

## AI retrieval
- indexing_requests: 9
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_businessofapps
- Request removal: https://koinonlink.com/claim?k=youtube_businessofapps
- Terms: https://koinonlink.com/for-ai