# DTC Ecom Google Ads | Collin Schmelebeck (@collinschmelebeck) on youtube

- id: koinon:creator:youtube_collinschmelebeck
- url: https://koinonlink.com/kol/youtube/collinschmelebeck
- schema_version: 1.3

## Identity
- platform: youtube
- handle: collinschmelebeck
- platform_url: https://www.youtube.com/@collinschmelebeck
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 5180
- posts_observed: 398
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Google Ads & PMAX strategies for ecom, Shopping ads and audience segmentation, Scaling DTC revenue with search/YouTube, Account structure and campaign execution, Post-privacy ad tactics
- bio: Solving Meta Dependency for DTC Brands (Generating $5M+/mo for Clients) via Google & YouTube Ads ...

## Audience (inferred)
- status: present
- description: DTC eCommerce brand owners and Google Ads practitioners running paid campaigns
- roles: ads
- seniority: practitioner
- pain_points: Heavy dependency on Meta ads, Optimizing and scaling PMAX/Shopping campaigns, Effective Google Ads account structure and targeting, Standing out and improving ROAS in competitive ecom spaces
- posts_analysed: 48
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 40
- authenticity_basis: profile_shape_only
- credibility_score: 40
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_collinschmelebeck#7346e89e] I tripled my client's revenue in 30-days #shorts (https://www.youtube.com/@collinschmelebeck)
- [youtube_collinschmelebeck#d6c32e75] 3 main ideas in scaling #shorts
- [youtube_collinschmelebeck#21179273] Client proposal #shorts
- [youtube_collinschmelebeck#88c014ca] Should you USE this in the future? #shorts
- [youtube_collinschmelebeck#510e39bf] Campaign targeting aspect #shorts
- [youtube_collinschmelebeck#0dc3ded2] How to make BETTER decisions #shorts
- [youtube_collinschmelebeck#95b4ddab] How much are you SPENDING? #shorts
- [youtube_collinschmelebeck#b595b385] A NEW smart shopping by Google? #shorts

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=30, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=30, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=30, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=0, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=0, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=0, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=0, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=0, method=platform_profile

## Freshness
- profile_checked_days_ago: 0
- content_analysed_days_ago: 0
- audience_updated_days_ago: 30

## AI retrieval
- indexing_requests: 1
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_collinschmelebeck
- Request removal: https://koinonlink.com/claim?k=youtube_collinschmelebeck
- Terms: https://koinonlink.com/for-ai