{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:youtube_digitaladguide",
  "url": "https://koinonlink.com/kol/youtube/digitaladguide",
  "alternate": {
    "html": "https://koinonlink.com/kol/youtube/digitaladguide",
    "json": "https://koinonlink.com/kol/youtube/digitaladguide.json",
    "markdown": "https://koinonlink.com/kol/youtube/digitaladguide.md"
  },
  "identity": {
    "display_name": "Michael Diaz",
    "handle": "digitaladguide",
    "platform": "youtube",
    "platform_url": "https://www.youtube.com/@digitaladguide",
    "website": null,
    "country": null,
    "country_name": null,
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 22700,
    "following": null,
    "posts_total": null,
    "posts_observed": 642,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "koc"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "Welcome Meta advertisers! I make content about advertising on Meta, aka Facebook & Instagram ads. I share strategies that work ...",
    "topics": [
      "Meta Ads策略与规模化",
      "创意测试与Adv+功能",
      "算法学习阶段与归因",
      "常见错误与账户设置",
      "新功能更新与实战案例"
    ],
    "topics_en": [
      "Meta Ads strategy and scaling",
      "Creative testing and Adv+ features",
      "Algorithm learning phase and attribution",
      "Common mistakes and account setup",
      "New feature updates and practical cases"
    ],
    "topics_zh": [
      "Meta Ads策略与规模化",
      "创意测试与Adv+功能",
      "算法学习阶段与归因",
      "常见错误与账户设置",
      "新功能更新与实战案例"
    ],
    "category": "software",
    "category_label": "Software",
    "subcategory": "martech",
    "subcategory_label": "Marketing & growth tech",
    "category_confidence": 0.9,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Meta ad executors, mainly small to medium advertisers, brands, or agency account managers who want to run FB/IG ads independently instead of relying on agencies",
    "roles": [
      "ads"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Ad budgets get wasted easily—unsure how to test and optimize effectively",
      "Unfamiliar with Meta's latest features and algorithm changes, leading to inconsistent performance",
      "Creative testing is cumbersome and hard to systematize to find winning content",
      "Worried about being scammed or misconfiguring settings, risking account health and ROI"
    ],
    "posts_analysed": 40,
    "confidence": 0.75
  },
  "commercial": {
    "audience_buyer_fit": 0.85,
    "promotion_intent": 0.9,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 49,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 49,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "B",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "youtube_digitaladguide#c0b0be68",
      "type": "creator_content",
      "excerpt": "Clarity is KING in advertising 👑",
      "source_url": "https://www.youtube.com/@digitaladguide",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_digitaladguide#a364fc6a",
      "type": "creator_content",
      "excerpt": "Which one are you? 🤔",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_digitaladguide#05a4ef86",
      "type": "creator_content",
      "excerpt": "Personal branding is the most important investment you can make in 2026",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_digitaladguide#95982ab1",
      "type": "creator_content",
      "excerpt": "Do this and watch your ad performance improve 💯 #advertising #metaads",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_digitaladguide#7c65ae40",
      "type": "creator_content",
      "excerpt": "These are the ads that are CRUSHING right now on Meta",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_digitaladguide#7a7aea8b",
      "type": "creator_content",
      "excerpt": "Life as a Meta Advertiser",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_digitaladguide#29c24ee0",
      "type": "creator_content",
      "excerpt": "Would you use this for your ads?",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_digitaladguide#d79a0994",
      "type": "creator_content",
      "excerpt": "Are you prioritizing what you are advertising? #advertising #metaads #howto #facebookads",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 34,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 34,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 34,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 0,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 0,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 0,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 0,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 34,
    "generated_at": "2026-09-03T18:21:18.326Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/youtube",
    "category_entity": "https://koinonlink.com/product-category/software"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=youtube_digitaladguide",
    "removal_url": "https://koinonlink.com/claim?k=youtube_digitaladguide"
  }
}