# Ecommerce na Prática (@ecommercenapratica) on youtube

- id: koinon:creator:youtube_ecommercenapratica
- url: https://koinonlink.com/kol/youtube/ecommercenapratica
- schema_version: 1.4

## Identity
- platform: youtube
- handle: ecommercenapratica
- platform_url: https://www.youtube.com/@ecommercenapratica
- country: Brazil
- entity_type: creator
- person_id: koinon:person:youtube_ecommercenapratica

## Reach
- followers: 2180000
- posts_observed: 132
- verified: false
- size_tier: kol

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: dtc_brand
- category_confidence: 0.85
- category_source: derived_from_recent_content
- topics: Mercado Livre and Shopee selling tactics, Brazilian e-commerce taxes and 2027 regulatory changes, Inventory management and automation tools, D2C growth, content and customer acquisition strategies, Entrepreneur mindset, delegation and financial pains
- bio: O Ecommerce na Prática é a maior escola de Ecommerce do Mundo. Nossa missão é transformar vidas por meio da educação ...

## Audience (inferred)
- status: present
- description: Brazilian e-commerce entrepreneurs and small-to-medium online sellers, mainly on Mercado Livre, Shopee and similar marketplaces
- roles: ecom_ops
- seniority: decision_maker
- pain_points: Losing sales due to slow customer response times, Inventory chaos and errors across multiple companies or SKUs, New tax laws and platform rules that can disconnect informal sellers or impose heavy compliance costs, Legal risks and potential account bans from selling restricted or trademarked items (e.g. World Cup merchandise)
- posts_analysed: 48
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.7
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 58
- authenticity_basis: profile_shape_only
- credibility_score: 58
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=81, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=81, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=81, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=21, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=21, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=48, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=21, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=48, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=48, method=platform_profile

## Freshness
- profile_checked_days_ago: 48
- content_analysed_days_ago: 21
- audience_updated_days_ago: 81

## AI retrieval
- indexing_requests: 13
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_ecommercenapratica
- Request removal: https://koinonlink.com/claim?k=youtube_ecommercenapratica
- Terms: https://koinonlink.com/for-ai