# ETML (@etmldigital) on youtube

- id: koinon:creator:youtube_etmldigital
- url: https://koinonlink.com/kol/youtube/etmldigital
- schema_version: 1.4

## Identity
- platform: youtube
- handle: etmldigital
- platform_url: https://www.youtube.com/@etmldigital
- country: India
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 93000
- posts_observed: 8
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_discovery_path
- topics: Performance marketing & growth advertising, D2C brand case studies & success stories, Branding vs performance balance, App growth & omnichannel scaling, Attribution, data & measurement
- bio: ETML is a leading Growth Advertising & Analytics company and a partner of choice for brands chasing sustainable growth in ...

## Audience (inferred)
- status: present
- description: D2C/ecom brand marketers, performance marketing leads, growth-focused CMOs and founders (mainly India)
- roles: ads
- seniority: decision_maker
- pain_points: High CAC and scaling performance campaigns profitably, Attribution and first-party data complexities, Balancing branding vs performance spend, Finding proven playbooks for 0-1 to scale journeys
- posts_analysed: 29
- confidence: 0.6

## Commercial (inferred)
- audience_buyer_fit: 0.8
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 57
- authenticity_basis: profile_shape_only
- credibility_score: 57
- flagged_for_review: false
- koinon_bd_grade: B — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_etmldigital#46e980b7] Friendly Diamonds I International Growth I US I Performance marketing (https://www.youtube.com/@etmldigital)
- [youtube_etmldigital#b23e3272] Solving for Business Growth I ETML I Data I Performance Marketing
- [youtube_etmldigital#ad321ae4] CTWA success for Berger paints I ETML I CTWA ads by Meta
- [youtube_etmldigital#e3863774] Atomberg's strategic use of Cricket I Arindam Paul I Raghav Kansal I ETML Growth Tales
- [youtube_etmldigital#12357461] Why brands fail in offline? I Arindam Paul I Atomberg I Growth Tales by ETML
- [youtube_etmldigital#9b1bab80] When to activate traditional ATL branding I Arindam Paul, Atomberg Technologies
- [youtube_etmldigital#b01c7a0e] Why consistent pricing is key in building a strong brand I Arindam Paul I Atomberg I Growth Tales
- [youtube_etmldigital#0bcaa7b5] How D2C brands can venture into new categories? I Growth Tales by ETML

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.6, freshness_days=80, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=81, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=81, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=83, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=81, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=83, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=83, method=platform_profile

## Freshness
- profile_checked_days_ago: 83
- content_analysed_days_ago: 81
- audience_updated_days_ago: 80

## AI retrieval
- indexing_requests: 12
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_etmldigital
- Request removal: https://koinonlink.com/claim?k=youtube_etmldigital
- Terms: https://koinonlink.com/for-ai