# Jody Edgar — 30 Years of Shipping (@howtoshopify) on youtube

- id: koinon:creator:youtube_howtoshopify
- url: https://koinonlink.com/kol/youtube/howtoshopify
- schema_version: 1.4

## Identity
- platform: youtube
- handle: howtoshopify
- platform_url: https://www.youtube.com/@howtoshopify
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 10400
- posts_observed: 8
- verified: false
- size_tier: koc

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_tools
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Shopify store fixes and customizations, E-commerce offers and conversion optimization, Email marketing and Klaviyo automation, SEO and organic traffic for Shopify, Referrals, loyalty, and promotions
- bio: I've been writing software for 30 years and building Shopify stores for 20. This channel is about what that work actually looks like ...

## Audience (inferred)
- status: present
- description: Shopify store owners and small e-commerce operators focused on building, fixing, and optimizing their online stores
- roles: ecom_ops
- seniority: practitioner
- pain_points: Getting traffic but low conversions and sales, Struggling with product uploads, image optimization, and store customizations, Email marketing and Klaviyo flows not performing well, Creating offers that actually sell instead of just pushing products
- posts_analysed: 48
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.9
- promotion_intent: 0.85
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 44
- authenticity_basis: profile_shape_only
- credibility_score: 44
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_howtoshopify#2a9c29ed] Google Tag Manager isn't working on Shopify (https://www.youtube.com/@howtoshopify)
- [youtube_howtoshopify#e8546f84] Your $1 Shopify Store Fix
- [youtube_howtoshopify#14edd84d] $1 to Fix your Shopify Store
- [youtube_howtoshopify#c9e2e996] The Faster Way to Upload Products to Shopify #shorts
- [youtube_howtoshopify#31f577be] From 0 SEO to 365,000 Google impressions in 6 months #shorts
- [youtube_howtoshopify#bd7f2afa] One Shopify customization helped a local bakery generate over $1M in online sales. #shorts
- [youtube_howtoshopify#47d4b8f4] The Best Shopify Theme for Your First Store
- [youtube_howtoshopify#461e266f] How to Validate Your Product Before You Launch

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=79, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=79, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=79, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=79, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=79, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=79, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=79, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=79, method=platform_profile

## Freshness
- profile_checked_days_ago: 79
- content_analysed_days_ago: 79
- audience_updated_days_ago: 79

## AI retrieval
- indexing_requests: 14
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_howtoshopify
- Request removal: https://koinonlink.com/claim?k=youtube_howtoshopify
- Terms: https://koinonlink.com/for-ai