# Derek Stroh (@itsderekstroh) on youtube

- id: koinon:creator:youtube_itsderekstroh
- url: https://koinonlink.com/kol/youtube/itsderekstroh
- schema_version: 1.4

## Identity
- platform: youtube
- handle: itsderekstroh
- platform_url: https://www.youtube.com/@itsderekstroh
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 1930
- posts_observed: 1
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: ecommerce
- subcategory: ecom_ads
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: Email flows and automation tactics, Pop-up and offer ranking/optimization, LTV, AOV and retention levers, Common DTC email mistakes and fixes, Brand growth plateaus at $1-5M
- bio: I Help DTC Brands Increase Profit, Retention and LTV With Email Marketing. Over $100M in Client Revenue ‍   Business ...

## Audience (inferred)
- status: present
- description: DTC e-commerce brand founders and email marketers focused on boosting revenue share, LTV and AOV through email flows and pop-ups
- roles: ecom_ops
- seniority: decision_maker
- pain_points: Revenue from email stuck below 30-40%, LTV and AOV dropping despite growth, Pop-ups, welcome series and flows underperforming, Email deliverability and segmentation killing results
- posts_analysed: 47
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 1
- promotion_intent: 1
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 35
- authenticity_basis: profile_shape_only
- credibility_score: 35
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_itsderekstroh#c1f01181] MOST SKINCARE BRANDS ARE DOING THIS WRONG (https://www.youtube.com/@itsderekstroh)
- [youtube_itsderekstroh#a6a65820] Ranking E-Commerce Pop-Up Offers: From Worst to Best
- [youtube_itsderekstroh#a605ab2d] 3 Metrics You're Probably Tracking Wrong
- [youtube_itsderekstroh#846a050a] Why Your LTV Keeps Dropping
- [youtube_itsderekstroh#11d4f39e] 3 Email Flows That Raise AOV and LTV
- [youtube_itsderekstroh#d9246efc] The Revenue Multiplier 90% Of Brands Ignore
- [youtube_itsderekstroh#2642027c] 3 Ways Apparel Brands Can Raise AOV
- [youtube_itsderekstroh#885fde22] Nobody Warns You About This Part of Success

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=78, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=78, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=78, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=78, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=93, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=78, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=93, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=93, method=platform_profile

## Freshness
- profile_checked_days_ago: 93
- content_analysed_days_ago: 78
- audience_updated_days_ago: 78

## AI retrieval
- indexing_requests: 11
- user_triggered_requests: 1
- last_user_triggered_day: 2026-09-14
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_itsderekstroh
- Request removal: https://koinonlink.com/claim?k=youtube_itsderekstroh
- Terms: https://koinonlink.com/for-ai