# Marques Brownlee (@mkbhd) on youtube

- id: koinon:creator:youtube_mkbhd
- url: https://koinonlink.com/kol/youtube/mkbhd
- schema_version: 1.4

## Identity
- platform: youtube
- handle: mkbhd
- platform_url: https://www.youtube.com/@mkbhd
- country: United States
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 21100000
- posts_observed: 1
- verified: false
- size_tier: kol

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: software
- subcategory: app
- category_confidence: 0.9
- category_source: derived_from_recent_content
- topics: iPhone/Samsung/Google手机对比, 相机画质与变焦实测, Apple新品与价格分析, EV与未来科技产品, 手机/相机隐藏功能与PSA, 产品设计与执行优缺点
- bio: MKBHD: Quality Tech Videos | YouTuber | Geek | Consumer Electronics | Tech Head | Internet Personality!

[contact removed]

NYC

## Audience (inferred)
- status: present
- description: tech-savvy consumers, including both everyday users and enthusiasts interested in consumer electronics like smartphones, cameras, and EVs
- roles: consumer
- seniority: consumer
- pain_points: struggling to choose between flagship phones from iPhone, Samsung, Google, etc., wanting to see real-world performance of camera features like low-light, zoom, and stabilization before buying, worrying about price hikes or whether new features justify an upgrade, needing quick insights to determine if emerging tech (like foldable screens, EVs, AI features) is worth the hype
- posts_analysed: 47
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.3
- promotion_intent: 0.4
- open_to_collaboration: true
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 58
- authenticity_basis: profile_shape_only
- credibility_score: 58
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_mkbhd#78ee34f6] This ZOOM is Insane! (https://www.youtube.com/@mkbhd)
- [youtube_mkbhd#3cfcd410] Apple's Big Price Hike
- [youtube_mkbhd#253709cc] Apple Products That DON'T Exist
- [youtube_mkbhd#03368fd1] Lewis Hamilton Explains F1 Tire Strategy
- [youtube_mkbhd#7ebab311] ELITE Camera Work
- [youtube_mkbhd#e6724f08] Ferrari's Electric Car Looks Like...
- [youtube_mkbhd#0256c70e] Why Fitbit Air Could Be Huge
- [youtube_mkbhd#9098f776] Every Google Phone Ever. Same Picture!

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=83, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=83, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=83, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=75, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=75, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=105, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=75, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=105, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=105, method=platform_profile

## Freshness
- profile_checked_days_ago: 105
- content_analysed_days_ago: 75
- audience_updated_days_ago: 83

## AI retrieval
- indexing_requests: 11
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_mkbhd
- Request removal: https://koinonlink.com/claim?k=youtube_mkbhd
- Terms: https://koinonlink.com/for-ai