{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:youtube_performingmarketer",
  "url": "https://koinonlink.com/kol/youtube/performingmarketer",
  "alternate": {
    "html": "https://koinonlink.com/kol/youtube/performingmarketer",
    "json": "https://koinonlink.com/kol/youtube/performingmarketer.json",
    "markdown": "https://koinonlink.com/kol/youtube/performingmarketer.md"
  },
  "identity": {
    "display_name": "PerformingMarketer",
    "handle": "performingmarketer",
    "platform": "youtube",
    "platform_url": "https://www.youtube.com/@performingmarketer",
    "website": null,
    "country": "IN",
    "country_name": "India",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 5480,
    "following": null,
    "posts_total": null,
    "posts_observed": 132,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "nano"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "What you'll find here: ✓ Digital Marketing Tips & Strategies ✓ Performance Marketing (Google Ads, Meta Ads) ✓ SEO ...",
    "topics": [
      "Performance marketing (Google Ads, Meta Ads)",
      "SEO and technical SEO best practices",
      "AI tools for digital marketing",
      "Freelancing and client acquisition",
      "Digital marketing career transition",
      "Hands-on learning and project-based training"
    ],
    "topics_en": [
      "Performance marketing (Google Ads, Meta Ads)",
      "SEO and technical SEO best practices",
      "AI tools for digital marketing",
      "Freelancing and client acquisition",
      "Digital marketing career transition",
      "Hands-on learning and project-based training"
    ],
    "topics_zh": [
      "效果营销 (Google Ads, Meta Ads)",
      "SEO与技术性SEO最佳实践",
      "数字营销AI工具",
      "自由职业与客户获取",
      "数字营销职业转型",
      "实践学习与项目制培训"
    ],
    "category": "software",
    "category_label": "Software",
    "subcategory": "martech",
    "subcategory_label": "Marketing & growth tech",
    "category_confidence": 0.97,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Aspiring digital marketers and career switchers from Kerala, primarily freshers and early-career professionals seeking practical, hands-on skills in performance marketing, SEO, and AI tools",
    "roles": [
      "content"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Struggling to land their first digital marketing job despite completing courses",
      "Lacking real-world experience to prove their skills to employers or clients",
      "Confused about which tools and strategies (like AI, Meta Ads, SEO) are actually effective in 2026",
      "Unable to set up proper tracking or conversion systems for their campaigns"
    ],
    "posts_analysed": 40,
    "confidence": 0.75
  },
  "commercial": {
    "audience_buyer_fit": 0.9,
    "promotion_intent": 0.8,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 41,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 41,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "youtube_performingmarketer#70b395f4",
      "type": "creator_content",
      "excerpt": "Restart your career. Upgrade your skills. Become a Performing Marketer. #shprtsfeed",
      "source_url": "https://www.youtube.com/@performingmarketer",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_performingmarketer#22c5fa26",
      "type": "creator_content",
      "excerpt": "SEO Reboot — Learn #SEO by Doing #seointernship #trending",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_performingmarketer#d2d53f31",
      "type": "creator_content",
      "excerpt": "ഈ7 common mistakes ഒഴിവാക്കിയാൽ നിങ്ങളുടെ campaigns കൂടുതൽ effective ആക്കാൻ കഴിയും #digitalmarketing",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_performingmarketer#64e40b2f",
      "type": "creator_content",
      "excerpt": "Do you already track Hook Rate and Hold Rate? Let me know in the comments.#MetaAds #VideoAds",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_performingmarketer#af2bf04b",
      "type": "creator_content",
      "excerpt": "Vibe വേണ്ട Skill മാത്രം മതി #malayalam #keralaupdates #funnyshorts",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_performingmarketer#6a4b0632",
      "type": "creator_content",
      "excerpt": "ഇതുപോലൊരു client നിങ്ങൾക്കും കിട്ടിയിട്ടുണ്ടാകും! #entrepreneur #viralmalayalam",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_performingmarketer#f4664a1d",
      "type": "creator_content",
      "excerpt": "നിങ്ങൾ ഇത് connect ചെയ്തോ? #googleanalytics #googlebusinnessprofile #digitalmarketing #google",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_performingmarketer#04c0a25b",
      "type": "creator_content",
      "excerpt": "Salary ❌ Responsibilities #malayalamcomedy #funnymalayalam #trending  #viralshorts2026 #shortsfeeds",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.75,
      "freshness_days": 0,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 8,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 8,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 8,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 8,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 0,
    "generated_at": "2026-09-04T04:19:31.332Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/youtube",
    "category_entity": "https://koinonlink.com/product-category/software"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=youtube_performingmarketer",
    "removal_url": "https://koinonlink.com/claim?k=youtube_performingmarketer"
  }
}