# MASC (@shopmasc) on youtube

- id: koinon:creator:youtube_shopmasc
- url: https://koinonlink.com/kol/youtube/shopmasc
- schema_version: 1.4

## Identity
- platform: youtube
- handle: shopmasc
- platform_url: https://www.youtube.com/@shopmasc
- entity_type: creator
- person_id: Cross-platform identity not resolved for this creator.

## Reach
- followers: 9070
- posts_observed: 1
- verified: false
- size_tier: nano

## Engagement
- status: not_collected
- status_note: Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.
- unit_note: engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here.

## Content
- category: lifestyle
- subcategory: beauty
- category_confidence: 0.95
- category_source: derived_from_recent_content
- topics: Men's 4-step skincare routines, Hair regrowth and styling products, Anti-aging rituals and serums, Gift guides for men, Product spotlights and new arrivals at MASC, Vancouver/Canada grooming shopping
- bio: Look Good. Feel Great. Elevate Your Routine. At MASC, we believe self-care is more than just skincare—it's about confidence, ...

## Audience (inferred)
- status: present
- description: Men interested in skincare, grooming, hair care and anti-aging routines, mainly Canadian shoppers looking for premium men's products
- roles: consumer
- seniority: consumer
- pain_points: Thinning hair and slow regrowth, Visible signs of aging skin and eye bags, Skin looking tired after travel or jet lag, Finding effective natural deodorants and grooming products that actually work
- posts_analysed: 37
- confidence: 0.75

## Commercial (inferred)
- audience_buyer_fit: 0.6
- promotion_intent: 0.8
- open_to_collaboration: false
- contact: Koinon does not publish creator contact details.

## Quality signals
- authenticity_score: 43
- authenticity_basis: profile_shape_only
- credibility_score: 43
- flagged_for_review: false
- koinon_bd_grade: C — measures Koinon partner-outreach fit, not creator quality
- interpretation: Signals for triage, not verdicts. A flag means the profile is worth a manual check.

## Evidence
- [youtube_shopmasc#5f8c6108] Effortless Air Crème by Firsthand Supply has arrived at MASC! #vancouver #firsthandsupply #menshair (https://www.youtube.com/@shopmasc)
- [youtube_shopmasc#6e4047ee] New Reyal Hydra + Firm Under Eye Patches have arrived at MASC & shopmasc.com! #eyebags #vancouver
- [youtube_shopmasc#c3659c7c] Boogie Dust Hair Powder by Goldie
- [youtube_shopmasc#e02d7e1c] Gifts For Him 2025 - The Gifts That Keep On Giving
- [youtube_shopmasc#c3a44b7b] Gifts For Him 2025 - Canada
- [youtube_shopmasc#3fbf190c] The Best Gifts for Guys 2025
- [youtube_shopmasc#61ff04f7] Best Anti-Aging Products, Brands and Rituals for Men
- [youtube_shopmasc#cc10d2cc] 4 Step Hair Regrowth Ritual

## Provenance
Every inferred field below carries how it was produced. Facts stay facts; inferences stay inferences.

- audience.description: source_type=ai_inferred, confidence=0.75, freshness_days=55, method=llm_persona_from_recent_content
- audience.roles: source_type=ai_inferred, confidence=0.75, freshness_days=55, method=llm_persona_from_recent_content
- audience.seniority: source_type=ai_inferred, confidence=0.75, freshness_days=55, method=llm_persona_from_recent_content
- commercial.audience_buyer_fit: source_type=ai_inferred, confidence=0.6, freshness_days=55, method=llm_scorer — Relative signal within Koinon indexing, not a market-wide score.
- commercial.promotion_intent: source_type=ai_inferred, confidence=0.6, freshness_days=55, method=llm_scorer
- quality.anomaly_flags: source_type=heuristic, confidence=0.5, freshness_days=81, method=profile_snapshot_and_engagement_ratio_heuristic — Means "worth a manual check", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person.
- quality.authenticity_score: source_type=heuristic, confidence=0.25, freshness_days=55, method=Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58. — The input set differs by platform; do not compare this score across platforms.
- quality.koinon_bd_grade: source_type=ai_inferred, confidence=0.5, freshness_days=81, method=llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine. — Koinon partner-outreach fit, not creator quality.
- reach.followers: source_type=observed, confidence=0.95, freshness_days=81, method=platform_profile

## Freshness
- profile_checked_days_ago: 81
- content_analysed_days_ago: 55
- audience_updated_days_ago: 55

## AI retrieval
- indexing_requests: 11
- user_triggered_requests: 0
- note: Being indexed in bulk is not the same as being retrieved to answer a question.

## This profile
- Claim or correct: https://koinonlink.com/claim?k=youtube_shopmasc
- Request removal: https://koinonlink.com/claim?k=youtube_shopmasc
- Terms: https://koinonlink.com/for-ai