{
  "@context": "https://koinonlink.com/schema/creator/v1.3",
  "@type": "Creator",
  "schema_version": "1.3",
  "id": "koinon:creator:youtube_thepiyushkukreja",
  "url": "https://koinonlink.com/kol/youtube/thepiyushkukreja",
  "alternate": {
    "html": "https://koinonlink.com/kol/youtube/thepiyushkukreja",
    "json": "https://koinonlink.com/kol/youtube/thepiyushkukreja.json",
    "markdown": "https://koinonlink.com/kol/youtube/thepiyushkukreja.md"
  },
  "identity": {
    "display_name": "Piyush Kukreja",
    "handle": "thepiyushkukreja",
    "platform": "youtube",
    "platform_url": "https://www.youtube.com/@thepiyushkukreja",
    "website": null,
    "country": "IN",
    "country_name": "India",
    "location_text": null,
    "entity_type": "creator",
    "person_id": null,
    "person_id_note": "Cross-platform identity not resolved for this creator.",
    "other_accounts": [],
    "claimed": false,
    "claimed_note": "Not claimed. This says nothing about the creator — most profiles are simply not claimed yet.",
    "declared_accounts": []
  },
  "first_party": null,
  "reach": {
    "followers": 1510,
    "following": null,
    "posts_total": null,
    "posts_observed": 5,
    "account_age_days": null,
    "posts_per_day": null,
    "verified": false,
    "size_tier": "nano"
  },
  "engagement": {
    "status": "not_collected",
    "engagement_rate": null,
    "engagement_rate_basis": null,
    "posts_in_average": null,
    "avg_views_per_post": null,
    "peak_post_engagement_rate": null,
    "avg_interactions_per_post": null,
    "best_post_interactions": null,
    "measurement_source": null,
    "measurement_formula": null,
    "comparable_pool": null,
    "status_note": "Engagement has not been collected for this creator yet. This is a gap in our collection, NOT a statement that the creator has no engagement. Follower count is known, so it is measurable.",
    "unit_note": "engagement_rate and peak_post_engagement_rate are ratios (0-1); avg_interactions_per_post and best_post_interactions are absolute counts. Read status before reading any number: a null rate has several different causes and status says which one applies here."
  },
  "content": {
    "bio": "",
    "topics": [
      "AI workflows for ad visuals and Diwali campaigns",
      "D2C brand growth and marketing case studies",
      "Performance marketing and Meta ads tactics",
      "eCommerce strategies and India vs US benchmarks",
      "Founder interviews on building agencies and raising funds"
    ],
    "topics_en": [
      "AI workflows for ad visuals and Diwali campaigns",
      "D2C brand growth and marketing case studies",
      "Performance marketing and Meta ads tactics",
      "eCommerce strategies and India vs US benchmarks",
      "Founder interviews on building agencies and raising funds"
    ],
    "topics_zh": [
      "AI广告视觉与排灯节活动工作流",
      "D2C品牌增长与营销案例研究",
      "效果营销与Meta广告策略",
      "电商策略与印度vs美国基准",
      "创始人访谈：创业公司搭建与融资"
    ],
    "category": "ecommerce",
    "category_label": "E-commerce / DTC",
    "subcategory": "dtc_brand",
    "subcategory_label": "DTC / own-store brands",
    "category_confidence": 0.94,
    "category_source": "derived_from_recent_content"
  },
  "audience": {
    "status": "present",
    "status_note": null,
    "description": "Indian digital marketers and growth practitioners working on D2C brands, performance marketing, and festive/eCommerce campaigns",
    "roles": [
      "ads"
    ],
    "seniority": "practitioner",
    "pain_points": [
      "Meta ads underperforming due to missed optimization steps",
      "Difficulty creating high-quality festive visuals and content quickly with AI",
      "Scaling D2C sales on Instagram and converting stories into revenue",
      "Staying relevant as AI tools threaten traditional marketing roles"
    ],
    "posts_analysed": 18,
    "confidence": 0.6
  },
  "commercial": {
    "audience_buyer_fit": 0.7,
    "promotion_intent": 0.8,
    "open_to_collaboration": false,
    "contact": null,
    "contact_note": "Koinon does not publish creator contact details."
  },
  "quality": {
    "authenticity_score": 33,
    "authenticity_basis": "profile_shape_only",
    "authenticity_method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
    "authenticity_comparable_across_platforms": false,
    "credibility_score": 33,
    "credibility_note": null,
    "flagged_for_review": false,
    "flag_reasons": [],
    "anomaly_flags": [],
    "koinon_bd_grade": {
      "value": "C",
      "scale": [
        "A",
        "B",
        "C",
        "quarantine",
        null
      ],
      "value_meanings": {
        "A": "Strong fit for Koinon partner outreach.",
        "B": "Moderate fit.",
        "C": "Weak fit, or never scored.",
        "quarantine": "Flagged for manual review. Excluded from Koinon published statistics, but creator search still RETURNS these profiles unless you pass exclude_anomalous:true — check quality.flagged_for_review.",
        "null": "Never scored."
      },
      "measures": "koinon_partner_outreach_fit",
      "basis": "koinon_bd_fit_and_engagement",
      "formula": "fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "comparable_across_platforms": false,
      "interpretation": "NOT a quality score and NOT fit for your campaign — it grades Koinon own partner-outreach interest in gaming, e-commerce and software. A \"C\" usually means \"outside those industries\" or \"not yet scored\".",
      "explained_at": "https://koinonlink.com/for-ai#koinon_bd_grade"
    },
    "interpretation": "Signals for triage, not verdicts. A flag means the profile is worth a manual check."
  },
  "evidence": [
    {
      "evidence_id": "youtube_thepiyushkukreja#37aef126",
      "type": "creator_content",
      "excerpt": "AI Can’t Replace This | Heart-Touching Diwali Message | Emotional Diwali Story Ad",
      "source_url": "https://www.youtube.com/@thepiyushkukreja",
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_thepiyushkukreja#27ab31e5",
      "type": "creator_content",
      "excerpt": "How I Made Cinematic Diwali Visuals With AI | Prompts + Workflow + Templates | Diwali AI Ad",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_thepiyushkukreja#7d78c395",
      "type": "creator_content",
      "excerpt": "5 Diwali Content Ideas for Jewellery Brands | Jewellery Festive Marketing Ideas",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_thepiyushkukreja#b6e5d569",
      "type": "creator_content",
      "excerpt": "5 Diwali Content Ideas for Clothing Brands | Fashion Marketing Tips for Diwali 2025",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_thepiyushkukreja#d4631e02",
      "type": "creator_content",
      "excerpt": "Crazy growth hack | watch how a small change created a big impact",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_thepiyushkukreja#88c5d530",
      "type": "creator_content",
      "excerpt": "How to Become AI-Proof as a Digital Marketer in 2025 | #GrowthMarketing | Piyush Kukreja",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_thepiyushkukreja#6c3d6387",
      "type": "creator_content",
      "excerpt": "₹8 LPA to ₹45 LPA Growth Marketing Career Secret | Sindhu Biswal (Ex-Paytm)",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    },
    {
      "evidence_id": "youtube_thepiyushkukreja#c37c5262",
      "type": "creator_content",
      "excerpt": "Big Bazaar’s Sabse Saste Din Strategy | Facebook Live to Offline Sales Masterclass | The Sorted Girl",
      "source_url": null,
      "source_url_note": "Koinon retains one profile-level source URL, not a per-post URL for each excerpt."
    }
  ],
  "provenance": [
    {
      "field": "audience.description",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 16,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.roles",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 16,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "audience.seniority",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 16,
      "method": "llm_persona_from_recent_content",
      "note_ref": "llm_persona_from_recent_content"
    },
    {
      "field": "commercial.audience_buyer_fit",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer",
      "note": "Relative signal within Koinon indexing, not a market-wide score."
    },
    {
      "field": "commercial.promotion_intent",
      "source_type": "ai_inferred",
      "confidence": 0.6,
      "freshness_days": 0,
      "method": "llm_scorer"
    },
    {
      "field": "quality.anomaly_flags",
      "source_type": "heuristic",
      "confidence": 0.5,
      "freshness_days": 12,
      "method": "profile_snapshot_and_engagement_ratio_heuristic",
      "note": "Means \"worth a manual check\", NOT confirmed fraud. Flags can be wrong and are not a verdict about the person."
    },
    {
      "field": "quality.authenticity_score",
      "source_type": "heuristic",
      "confidence": 0.25,
      "freshness_days": 0,
      "method": "Profile-shape heuristic from a single snapshot (follower count, following ratio, account age, posting volume, verification), reduced for engagement red flags where post engagement was collected. Where only a follower count is available the score saturates at 58.",
      "note": "The input set differs by platform; do not compare this score across platforms."
    },
    {
      "field": "quality.koinon_bd_grade",
      "source_type": "ai_inferred",
      "confidence": 0.5,
      "freshness_days": 12,
      "method": "llm_partner_fit_classifier + fit_score >= 0.6 AND authenticity >= 60 => A; fit_score >= 0.4 AND authenticity >= 45 => B; else C. authenticity < 30 or a promotional-pattern flag => quarantine.",
      "note": "Koinon partner-outreach fit, not creator quality."
    },
    {
      "field": "reach.followers",
      "source_type": "observed",
      "confidence": 0.95,
      "freshness_days": 12,
      "method": "platform_profile"
    }
  ],
  "method_notes": {
    "llm_persona_from_recent_content": "Computed from posts read live at analysis time; those posts are NOT retained. The excerpts in evidence[] are separately collected profile content and are NOT the inputs to this inference. Do not cite them as its supporting evidence."
  },
  "freshness": {
    "profile_checked_days_ago": 12,
    "content_analysed_days_ago": 0,
    "audience_updated_days_ago": 16,
    "generated_at": "2026-09-03T16:23:18.063Z"
  },
  "retrieval": {
    "indexing_requests": 1,
    "user_triggered_requests": 0,
    "last_user_triggered_day": null,
    "note": "Being indexed in bulk is not the same as being retrieved to answer a question."
  },
  "relationships": {
    "platform_entity": "https://koinonlink.com/creators/youtube",
    "category_entity": "https://koinonlink.com/product-category/ecommerce"
  },
  "license": {
    "terms": "https://koinonlink.com/for-ai",
    "attribution": "Koinon Link",
    "claim_url": "https://koinonlink.com/claim?k=youtube_thepiyushkukreja",
    "removal_url": "https://koinonlink.com/claim?k=youtube_thepiyushkukreja"
  }
}