{"url":"https://koinonlink.com/research/creator-rate-benchmarks","lang":"en","kind":"research","title":"Creator rate benchmarks from real engagement on 1,187 accounts: fair ranges by follower tier, fully recomputable","description":"A measured answer to \"how much do influencers charge\": fair rate ranges derived from 30-day average engagement × cost-per-engagement across 1,187 accounts, broken down by follower tier with per-1K-follower pricing. The formula is public and recomputable — the same one behind the Koinon Fair Score certificate.","last_updated":"2026-08-10","structured_data":[{"@context":"https://schema.org","@type":"Article","headline":"Creator rate benchmarks from real engagement on 1,187 accounts: fair ranges by follower tier, fully recomputable","description":"A measured answer to \"how much do influencers charge\": fair rate ranges derived from 30-day average engagement × cost-per-engagement across 1,187 accounts, broken down by follower tier with per-1K-follower pricing. The formula is public and recomputable — the same one behind the Koinon Fair Score certificate.","inLanguage":"en","datePublished":"2026-08-10","dateModified":"2026-08-10","author":{"@type":"Organization","name":"Koinon Link"},"publisher":{"@type":"Organization","name":"Vessel AI Lab Hongkong"},"mainEntityOfPage":"https://koinonlink.com/research/creator-rate-benchmarks"},{"@context":"https://schema.org","@type":"FAQPage","inLanguage":"en","mainEntity":[{"@type":"Question","name":"How much do influencers charge per post?","acceptedAnswer":{"@type":"Answer","text":"There is no single market price, but there is a recomputable fair band: average engagements per post × cost-per-engagement × 0.7–1.4. See the tier table for measured medians; a quote above the band is negotiable."}},{"@type":"Question","name":"Why not price on follower count?","acceptedAnswer":{"@type":"Answer","text":"Measured: per 1K followers, small accounts command a 43% premium over large ones — larger followings carry more dormant followers, so linear follower pricing pays full fare for silence. And followers themselves can be bought; equivalent average engagement cannot."}},{"@type":"Question","name":"What CPE should I use?","acceptedAnswer":{"@type":"Answer","text":"This page benchmarks at 0.5. High-ticket B2B can justify above 1; FMCG often sits below 0.5. It is the price you can justify per real interaction — not a universal market rate."}},{"@type":"Question","name":"Where do these numbers come from?","acceptedAnswer":{"@type":"Answer","text":"1,187 accounts in the Koinon Link index with confirmed 30-day average engagement data, recomputed daily. Sample composition and metric limits are disclosed on the page."}}]}],"related":[{"title":"We screened 65,897 creator accounts: Threads has the highest share of suspected inflated followers at 15.5%","url":"https://koinonlink.com/research/fake-follower-rate-by-platform"},{"title":"The hidden cost of creator outreach: X (Twitter) is 0.0× more contactable than WeChat","url":"https://koinonlink.com/research/creator-contactability-by-platform"},{"title":"After analysing 7,541 \"AI creators\": 30.2% have audiences that are general consumers, not practitioners","url":"https://koinonlink.com/research/who-actually-follows-ai-creators"},{"title":"The hidden overlap in multi-platform outreach: 1,065 accounts are really 505 people","url":"https://koinonlink.com/research/same-creator-across-platforms"},{"title":"Only 9.6% reach decision makers: audience seniority across 7,507 AI creators","url":"https://koinonlink.com/research/ai-creator-audience-seniority"},{"title":"Creator engagement-rate benchmarks: measured on 11,286 accounts — Xiaohongshu (RED) median 8.25%, 35× the X (Twitter) median","url":"https://koinonlink.com/research/engagement-rate-benchmarks-by-platform"},{"title":"14,778 audience personas measured: follower count is not audience quality","url":"https://koinonlink.com/research/audience-value-vs-follower-count"}],"license":"CC BY 4.0","citation":"Koinon Link (2026). Creator rate benchmarks from real engagement on 1,187 accounts: fair ranges by follower tier, fully recomputable. https://koinonlink.com/research/creator-rate-benchmarks. Data as of 2026-08-10.","provenance":{"source":"Koinon Link (koinonlink.com)","publisher":"Vessel AI Lab Hongkong","licence":"CC BY 4.0 — attribution with a link to the source page required","method":"Measured over the Koinon Link index of creator accounts, recomputed daily. Not a random sample of any platform: collection is keyword-driven and skews toward software, gaming and e-commerce.","authenticity_note":"\"suspected_inflated\" is our own anomaly detection (follower-growth shape, engagement-to-follower ratio, engagement templating), not a platform-official flag. It means \"worth a manual check\", not confirmed fraud.","privacy_note":"Aggregate statistics only. Individual creator identities, contact details and per-creator audience personas are never exposed through this interface."}}