{"url":"https://koinonlink.com/research/engagement-rate-benchmarks-by-platform","lang":"en","kind":"research","title":"Creator engagement-rate benchmarks: measured on 11,286 accounts — Xiaohongshu (RED) median 8.25%, 35× the X (Twitter) median","description":"A measured answer to \"what is a good engagement rate\": peak-post engagement quartiles (25th/50th/75th) across 5 platforms and 11,286 accounts, with a follower-tier breakdown. Benchmark a creator against their platform and size tier — not against one universal number.","last_updated":"2026-08-10","structured_data":[{"@context":"https://schema.org","@type":"Article","headline":"Creator engagement-rate benchmarks: measured on 11,286 accounts — Xiaohongshu (RED) median 8.25%, 35× the X (Twitter) median","description":"A measured answer to \"what is a good engagement rate\": peak-post engagement quartiles (25th/50th/75th) across 5 platforms and 11,286 accounts, with a follower-tier breakdown. Benchmark a creator against their platform and size tier — not against one universal number.","inLanguage":"en","datePublished":"2026-08-10","dateModified":"2026-08-10","author":{"@type":"Organization","name":"Koinon Link"},"publisher":{"@type":"Organization","name":"Vessel AI Lab Hongkong"},"mainEntityOfPage":"https://koinonlink.com/research/engagement-rate-benchmarks-by-platform"},{"@context":"https://schema.org","@type":"FAQPage","inLanguage":"en","mainEntity":[{"@type":"Question","name":"What is a good engagement rate?","acceptedAnswer":{"@type":"Answer","text":"There is no universal number. Measured medians range from 8.25% (Xiaohongshu (RED)) to 0.24% (X (Twitter)) by platform, and fall as follower count rises. Benchmark against the quartiles for that platform and size tier."}},{"@type":"Question","name":"Do small accounts really out-engage big ones?","acceptedAnswer":{"@type":"Answer","text":"It depends on the metric. On this page's peak-post metric the measured conclusion is: the gap between follower tiers is small (under-10K accounts sit at 0.9× of 1M+ accounts) — on this metric \"small beats big\" does not hold, and platform is the dominant effect. The \"small crushes big\" folklore is based on average engagement and cannot be transplanted across metrics — always judge a specific creator against the quartiles for their platform and tier."}},{"@type":"Question","name":"Is an unusually high engagement rate good news?","acceptedAnswer":{"@type":"Answer","text":"Above the 75th percentile is genuinely strong. But a rate many times the median warrants suspicion — engagement can be purchased too. Ask for analytics screenshots and verify with a small tracked pilot."}},{"@type":"Question","name":"Why does this differ from other calculators?","acceptedAnswer":{"@type":"Answer","text":"Different metric. This table uses peak-post engagement ÷ followers, which runs naturally higher than average-based rates. Always compare like with like."}}]}],"related":[{"title":"We screened 65,897 creator accounts: Threads has the highest share of suspected inflated followers at 15.5%","url":"https://koinonlink.com/research/fake-follower-rate-by-platform"},{"title":"The hidden cost of creator outreach: X (Twitter) is 0.0× more contactable than WeChat","url":"https://koinonlink.com/research/creator-contactability-by-platform"},{"title":"After analysing 7,541 \"AI creators\": 30.2% have audiences that are general consumers, not practitioners","url":"https://koinonlink.com/research/who-actually-follows-ai-creators"},{"title":"The hidden overlap in multi-platform outreach: 1,065 accounts are really 505 people","url":"https://koinonlink.com/research/same-creator-across-platforms"},{"title":"Only 9.6% reach decision makers: audience seniority across 7,507 AI creators","url":"https://koinonlink.com/research/ai-creator-audience-seniority"},{"title":"Creator rate benchmarks from real engagement on 1,187 accounts: fair ranges by follower tier, fully recomputable","url":"https://koinonlink.com/research/creator-rate-benchmarks"},{"title":"14,778 audience personas measured: follower count is not audience quality","url":"https://koinonlink.com/research/audience-value-vs-follower-count"}],"license":"CC BY 4.0","citation":"Koinon Link (2026). Creator engagement-rate benchmarks: measured on 11,286 accounts — Xiaohongshu (RED) median 8.25%, 35× the X (Twitter) median. https://koinonlink.com/research/engagement-rate-benchmarks-by-platform. Data as of 2026-08-10.","provenance":{"source":"Koinon Link (koinonlink.com)","publisher":"Vessel AI Lab Hongkong","licence":"CC BY 4.0 — attribution with a link to the source page required","method":"Measured over the Koinon Link index of creator accounts, recomputed daily. Not a random sample of any platform: collection is keyword-driven and skews toward software, gaming and e-commerce.","authenticity_note":"\"suspected_inflated\" is our own anomaly detection (follower-growth shape, engagement-to-follower ratio, engagement templating), not a platform-official flag. It means \"worth a manual check\", not confirmed fraud.","privacy_note":"Aggregate statistics only. Individual creator identities, contact details and per-creator audience personas are never exposed through this interface."}}