E-commerce / DTC Creators on Douyin in China: 773

This is the pool of E-commerce / DTC creators on Douyin serving the China market — 773 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 1,035,870, 67.7× the index-wide median of 15,300 — expect higher rate cards.
• Average authenticity is 61/100 against 54/100 index-wide, with fewer bought-follower signals than average.
• 1% publish an email or IM handle against 7% index-wide — more dependent on platform DMs, so outreach costs more here.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (61 vs 61) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Sub-niches