Gaming Creators on Douyin in China: 368

Updated 2026-08-08

This is the pool of Gaming creators on Douyin serving the China market — 368 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

MetricValue
Creators indexed368
Grade A (contact these first)166 (45%)
Grade B12 (3%)
Average authenticity score65 / 100
With public contact details3 (1%)
With recent content captured193 (52%)
Median follower count1,200,935
Suspected bought-follower accounts quarantined2 (excluded above)

How this slice differs from the index as a whole

How this segment differs from the baselines

MetricThis segmentChina · GamingDouyin · Gaming
Creators368817368
Grade A share45%37%45%
Avg authenticity656165
Contactable1%2%1%

Authenticity is above the platform-wide average for this industry (65 vs 65) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Sub-niches

SegmentCreatorsShare
Mobile games18149%
Esports5515%
PC / console4813%
Indie games288%
iGaming / crypto casino62%

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