Gaming Creators on Douyin in China: 368
Updated 2026-08-08
This is the pool of Gaming creators on Douyin serving the China market — 368 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 368 |
| Grade A (contact these first) | 166 (45%) |
| Grade B | 12 (3%) |
| Average authenticity score | 65 / 100 |
| With public contact details | 3 (1%) |
| With recent content captured | 193 (52%) |
| Median follower count | 1,200,935 |
| Suspected bought-follower accounts quarantined | 2 (excluded above) |
How this slice differs from the index as a whole
- Median following is 1,200,935, 78.5× the index-wide median of 15,300 — expect higher rate cards.
- A and B grades are 48% of this slice versus 18% overall — a denser pool, so the same screening effort yields more usable names.
- 52% have recent content captured for judgement versus 26% overall — better-evidenced than average.
How this segment differs from the baselines
| Metric | This segment | China · Gaming | Douyin · Gaming |
|---|---|---|---|
| Creators | 368 | 817 | 368 |
| Grade A share | 45% | 37% | 45% |
| Avg authenticity | 65 | 61 | 65 |
| Contactable | 1% | 2% | 1% |
Authenticity is above the platform-wide average for this industry (65 vs 65) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| Mobile games | 181 | 49% |
| Esports | 55 | 15% |
| PC / console | 48 | 13% |
| Indie games | 28 | 8% |
| iGaming / crypto casino | 6 | 2% |