Gaming Creators on Xiaohongshu (RED) in China: 450

This is the pool of Gaming creators on Xiaohongshu (RED) serving the China market — 450 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 26,500, 6.4× the index-wide median of 4,155 — expect higher rate cards.
• A and B grades are 78% of this slice versus 37% overall — a denser pool, so the same screening effort yields more usable names.
• 77% have recent content captured for judgement versus 46% overall — better-evidenced than average.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (58 vs 58) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 浮云游戏解说 (@345596846) — Game for Peace new version guide

• 大老师游戏解说 (@391458645) — Game rants and funny commentary

• KPL王者荣耀职业联赛 (@49313573833) — KPL match previews and schedules

• 牧童-小童电竞 (@9568704034) — Game for Peace live stream

• 麒少和平精英 (@9526009925) — Game for Peace mecha challenge

• 魂梦游戏 (@9525865177) — Game development progress updates

• 王者荣耀辣辣 (@9565564258) — Honor of Kings hero gameplay

• 小黄蜂游戏达人 (@v19199898662) — Game horror stories

• 是汤圆啦 (@63848706133) — Steam casual simulation game recommendations

• 皓文游戏解说 (@355577973) — Eggy Party map recommendations

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches