Gaming Creators on Xiaohongshu (RED) in China: 444
Updated 2026-08-01
This is the pool of Gaming creators on Xiaohongshu (RED) serving the China market — 444 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 444 |
| Grade A (contact these first) | 163 (37%) |
| Grade B | 155 (35%) |
| Average authenticity score | 50 / 100 |
| With public contact details | 10 (2%) |
| With recent content captured | 0 (0%) |
| Median follower count | 22,800 |
| Suspected bought-follower accounts quarantined | 24 (excluded above) |
How this segment differs from the baselines
| Metric | This segment | China · Gaming | Xiaohongshu (RED) · Gaming |
|---|---|---|---|
| Creators | 444 | 552 | 444 |
| Grade A share | 37% | 43% | 37% |
| Avg authenticity | 50 | 51 | 50 |
| Contactable | 2% | 2% | 2% |
Authenticity is above the platform-wide average for this industry (50 vs 50) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| Mobile games | 249 | 56% |
| Indie games | 56 | 13% |
| PC / console | 39 | 9% |
| Esports | 33 | 7% |