Entertainment Creators on Xiaohongshu (RED) in China: 90
Updated 2026-08-30
This is the pool of Entertainment creators on Xiaohongshu (RED) serving the China market — 90 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 90 |
| Grade A (contact these first) | 17 (19%) |
| Grade B | 6 (7%) |
| Average authenticity score | 64 / 100 |
| With public contact details | 2 (2%) |
| With recent content captured | 39 (43%) |
| Median follower count | 22,700 |
| Suspected bought-follower accounts quarantined | 2 (excluded above) |
How this slice differs from the index as a whole
- Median following is 22,700, 3.5× the index-wide median of 6,482 — expect higher rate cards.
- Average authenticity is 64/100 against 55/100 index-wide, with fewer bought-follower signals than average.
- A and B grades are 26% of this slice versus 34% overall — expect to screen through more names to find usable ones.
How this segment differs from the baselines
| Metric | This segment | China · Entertainment | Xiaohongshu (RED) · Entertainment |
|---|---|---|---|
| Creators | 90 | 0 | 0 |
| Grade A share | 19% | 0% | 0% |
| Avg authenticity | 64 | 0 | 0 |
| Contactable | 2% | 0% | 0% |
Authenticity is above the platform-wide average for this industry (64 vs 0) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- 云吞游戏解说 (@4171882140) — 搞笑短视频
- 北京JDG王者荣耀分部 (@504948561) — 北京JDG KPL比赛赛程与赛果
- 电竞高能菌 (@wananxixi520) — 游戏梗与反转
- 舒洁游戏 (@5346563461) — 地域差异
- 大圆镜科普 (@94181336008) — 医学手术史与人体极限
- 电竞小豆 (@9494663275) — 动漫剪辑与名场面
- 种草实验室 (@9311363172) — 勇者大冒险剧情吐槽
- 橘小妹(招美妆博主) (@2142018398) — 中国电影剧情分析
- 去码头整点大肠(开发游戏版) (@4215724964) — 后室/梦核/池核
- 沫子搞笑视频 (@94392963023) — 反差转场搞笑
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| Education & science | 38 | 42% |
| Comedy & skits | 25 | 28% |
| News & media | 13 | 14% |
| Mindset & relationships | 10 | 11% |
| Sports | 2 | 2% |
| Music | 2 | 2% |
Cite this page
Koinon Link (2026). Entertainment Creators on Xiaohongshu (RED) in China: 90. Data as of 2026-08-30. https://koinonlink.com/hub/cn-xiaohongshu-entertainment-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/cn-xiaohongshu-entertainment-creators.json