Software Creators on Xiaohongshu (RED) in China: 940

This is the pool of Software creators on Xiaohongshu (RED) serving the China market — 940 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 8,200, 2.0× the index-wide median of 4,155 — expect higher rate cards.
• 31% have recent content captured for judgement versus 46% overall — confidence here is lower than average, so pair it with manual review.
• Average authenticity is 61/100 against 56/100 index-wide, with fewer bought-follower signals than average.

How this segment differs from the baselines

Authenticity is below the platform-wide average for this industry (61 vs 62) — so budget more time for manual vetting here.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 三金AI科技 (@881639165) — Hardcore Product Testing and Pitfalls to Avoid

• AI科技胖才 (@mcd59222) — Digital product reviews and recommendations

• Ai科技圈小熊 (@95383754206) — AI video generation and transition tips

• JESS的外贸英语加油站 (@49377303113) — Developing and negotiating with Indian foreign trade clients

• 好物分享官 (@5285557594) — Digital product usage tips

• 索菲外贸笔记 (@629755052) — Foreign trade English email templates

• Chaologies 超说 (@LuckyJohnny) — Minimalist productivity system and Notion templates

• 大宇极核评测 (@42947654064) — Home appliance and digital product reviews

• AI科技前沿 (@9894475818) — Brand marketing and advertising cases

• 醒醒AI科技 (@6248632208) — AI smart hardware and robotics

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches