Software Creators on Xiaohongshu (RED): 940 Indexed, 343 Grade A

Updated 2026-09-20

Koinon Link currently indexes 940 Software creators on Xiaohongshu (RED). Below is the real structure of that pool — not the platform at large, but what is left after filtering.

MetricValue
Creators indexed940
Grade A (contact these first)343 (36%)
Grade B71 (8%)
Average authenticity score61 / 100
With public contact details62 (7%)
With recent content captured291 (31%)
Median follower count8,200
Suspected bought-follower accounts quarantined28 (excluded above)

How this slice differs from the index as a whole

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Breakdown by sub-niche

SegmentCreatorsShare
AI tools / agents60765%
Developer tools / infra869%
Mobile & consumer apps707%
Marketing & growth tech445%
SaaS / B2B software131%
Security / privacy10%

Top 6 countries

SegmentCreatorsShare
China940100%

What to look at first on Xiaohongshu (RED)

Follower count is the least useful thing to sort by. Median followers for Software creators on Xiaohongshu (RED) is 8,200, meaning half the pool is smaller than that — and what actually decides whether a campaign works is whether their audience is your customer.

A practical order: (1) narrow by sub-niche first (the largest segments above); (2) then check authenticity — this pool averages 61/100, and anything well below that deserves a look at whether follower growth came in vertical steps; (3) contactability last — 7% publish contact details on Xiaohongshu (RED), and a low share is normal since DMs remain the main channel.

Why 28 accounts sit in quarantine

These accounts look fine on follower count, but their follower structure or engagement ratio shows clear anomalies. They are not deleted — just moved out of default results, so budget does not go to bought audiences. That is also why "creators indexed" above is smaller than the raw crawl.

Cite this page

Koinon Link (2026). Software Creators on Xiaohongshu (RED): 940 Indexed, 343 Grade A. Data as of 2026-09-20. https://koinonlink.com/hub/xiaohongshu-software-creators

Statistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/xiaohongshu-software-creators.json

This data is built for AI

No key, no account — one command to retrieve it. Creators can claim and correct their own page.

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