Gaming Creators on Xiaohongshu (RED): 450 Indexed, 324 Grade A
Koinon Link currently indexes 450 Gaming creators on Xiaohongshu (RED). Below is the real structure of that pool — not the platform at large, but what is left after filtering.
| Metric | Value |
|---|---|
| Creators indexed | 450 |
| Grade A (contact these first) | 324 (72%) |
| Grade B | 27 (6%) |
| Average authenticity score | 58 / 100 |
| With public contact details | 15 (3%) |
| With recent content captured | 345 (77%) |
| Median follower count | 26,500 |
| Suspected bought-follower accounts quarantined | 8 (excluded above) |
How this slice differs from the index as a whole
- Median following is 26,500, 6.4× the index-wide median of 4,155 — expect higher rate cards.
- A and B grades are 78% of this slice versus 37% overall — a denser pool, so the same screening effort yields more usable names.
- 77% have recent content captured for judgement versus 46% overall — better-evidenced than average.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- 浮云游戏解说 (@345596846) — Game for Peace new version guide
- 大老师游戏解说 (@391458645) — Game rants and funny commentary
- KPL王者荣耀职业联赛 (@49313573833) — KPL match previews and schedules
- 牧童-小童电竞 (@9568704034) — Game for Peace live stream
- 麒少和平精英 (@9526009925) — Game for Peace mecha challenge
- 魂梦游戏 (@9525865177) — Game development progress updates
- 王者荣耀辣辣 (@9565564258) — Honor of Kings hero gameplay
- 小黄蜂游戏达人 (@v19199898662) — Game horror stories
- 是汤圆啦 (@63848706133) — Steam casual simulation game recommendations
- 皓文游戏解说 (@355577973) — Eggy Party map recommendations
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Breakdown by sub-niche
| Segment | Creators | Share |
|---|---|---|
| Mobile games | 241 | 54% |
| PC / console | 114 | 25% |
| Indie games | 60 | 13% |
| Esports | 29 | 6% |
| iGaming / crypto casino | 5 | 1% |
Top 6 countries
| Segment | Creators | Share |
|---|---|---|
| China | 450 | 100% |
What to look at first on Xiaohongshu (RED)
Follower count is the least useful thing to sort by. Median followers for Gaming creators on Xiaohongshu (RED) is 26,500, meaning half the pool is smaller than that — and what actually decides whether a campaign works is whether their audience is your customer.
A practical order: (1) narrow by sub-niche first (the largest segments above); (2) then check authenticity — this pool averages 58/100, and anything well below that deserves a look at whether follower growth came in vertical steps; (3) contactability last — 3% publish contact details on Xiaohongshu (RED), and a low share is normal since DMs remain the main channel.
Why 8 accounts sit in quarantine
These accounts look fine on follower count, but their follower structure or engagement ratio shows clear anomalies. They are not deleted — just moved out of default results, so budget does not go to bought audiences. That is also why "creators indexed" above is smaller than the raw crawl.
Cite this page
Koinon Link (2026). Gaming Creators on Xiaohongshu (RED): 450 Indexed, 324 Grade A. Data as of 2026-09-20. https://koinonlink.com/hub/xiaohongshu-gaming-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/xiaohongshu-gaming-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
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