AI software / SaaS Creators on Xiaohongshu (RED) in China: 1,114
Updated 2026-08-01
This is the pool of AI software / SaaS creators on Xiaohongshu (RED) serving the China market — 1,114 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 1,114 |
| Grade A (contact these first) | 123 (11%) |
| Grade B | 406 (36%) |
| Average authenticity score | 56 / 100 |
| With public contact details | 47 (4%) |
| With recent content captured | 0 (0%) |
| Median follower count | 8,800 |
| Suspected bought-follower accounts quarantined | 69 (excluded above) |
How this segment differs from the baselines
| Metric | This segment | China · AI software / SaaS | Xiaohongshu (RED) · AI software / SaaS |
|---|---|---|---|
| Creators | 1,114 | 1,987 | 1,114 |
| Grade A share | 11% | 31% | 11% |
| Avg authenticity | 56 | 58 | 56 |
| Contactable | 4% | 3% | 4% |
Authenticity is above the platform-wide average for this industry (56 vs 56) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| General AI tools | 219 | 20% |
| Design / creative | 81 | 7% |
| Content creation | 57 | 5% |
| Developers / coding | 36 | 3% |
| Automation / agents | 35 | 3% |
| E-commerce ops | 19 | 2% |