DTC / own-store brands Creators in Brazil: 121 Indexed

This page slices by audience function, not content topic: 121 creators in Brazil whose audience is DTC / own-store brands.

Why function matters: two creators can both post E-commerce / DTC content while one reaches DTC / own-store brands and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 25,993, 6.3× the index-wide median of 4,155 — expect higher rate cards.
• TikTok alone accounts for 86% here, against 36% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• A and B grades are 26% of this slice versus 37% overall — expect to screen through more names to find usable ones.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Ecommerce na Prática (@ecommercenapratica) — Mercado Livre and Shopee selling tactics

• Banheira de conhecimento (@banheiradeconhecimento) — TikTok Shop Brazil product promotion

• Peter Paiva (@PeterPaivaoficial) — Handmade soap recipes and techniques

• @feltnegociosimobiliarios — Luxury mansions in Alphaville

• Luiz Tanak Gatuxa (@luiztanak) — Local restaurant promotions in Manaus

• 🅙🅤🅛🅘🅐🅝🅞 🅚🅐🅢🅣🅡🅞 (@juliano.kastro) — TikTok Shop product promotions and reviews

• Shop Mania (@shopmania2.2) — Sports and casual sneakers

• @octavioshop — TikTok Shop from scratch and live selling tips

• JQ-shop brasil (@jqshopbrasil) — Stationery and art supplies

• Nuvemshop (@nuvemshop) — Online store migration and setup

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "E-commerce / DTC creators in Brazil" overall — only creators whose content we have analysed appear here.