Marketing & growth tech Creators on Instagram: 21 Indexed

This is the pool of Marketing & growth tech creators on Instagram within Software — 21 of them. The narrower the niche, the higher the reply rate; searching broadly for "Software creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• 29% publish an email or IM handle against 7% index-wide — easier to reach directly than average.
• 14% have recent content captured for judgement versus 40% overall — confidence here is lower than average, so pair it with manual review.
• Average authenticity is 45/100 against 55/100 index-wide — worth raising your authenticity floor before shortlisting.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Top 6 countries

Why this niche deserves its own view

"Marketing & growth tech" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.