Beauty & skincare Creators on TikTok: 545 Indexed

This is the pool of Beauty & skincare creators on TikTok within Lifestyle — 545 of them. The narrower the niche, the higher the reply rate; searching broadly for "Lifestyle creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 33,692, 8.1× the index-wide median of 4,155 — expect higher rate cards.
• 84% have recent content captured for judgement versus 46% overall — better-evidenced than average.
• A and B grades are 6% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• James Charles (@jamescharles) — GRWM and makeup routines

• Emilly Vick (@emillyvickof) — Gloss and DIDS product launches

• Carol Castro (@carolcastromx) — Dance trends and viral sounds

• kaylie leas (@kaylieleass) — GRWM and makeup tutorials

• Sabina (@sabyhidalgo) — makeup looks and trends

• Zaya (@zayaperysian) — Transition journey and identity

• @iampresleefaith — nails and beauty transformations

• Mirella Qualha (@iamirellaa) — Maquiagem para pele negra e tutoriais glow

• Her Excellency Nana A McBrown (@iamamamcbrowngh) — Movie and TV show promotions

• 🦋Anasteisha🦋 (@zakhandrevich) — SHEIN hauls and discount codes

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Beauty & skincare" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.