E-commerce ads & growth Creators on Xiaohongshu (RED): 54 Indexed

This is the pool of E-commerce ads & growth creators on Xiaohongshu (RED) within E-commerce / DTC — 54 of them. The narrower the niche, the higher the reply rate; searching broadly for "E-commerce / DTC creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• A and B grades are 52% of this slice versus 37% overall — a denser pool, so the same screening effort yields more usable names.
• Median following is 7,200, 1.8× the index-wide median of 3,946 — expect higher rate cards.
• Average authenticity is 60/100 against 55/100 index-wide, with fewer bought-follower signals than average.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 种草学习薯 (@49314812985) — Xiaohongshu seeding marketing and grand prize events

• 好物兄弟（鉴货测评） (@2118831420) — whitening skincare product reviews

• 种草课代表 (@630204628) — Li Jiaqi live stream previews

• 阿阳数码优品开箱vlog (@63012502739) — Used iPhone inspection process

• 爱种草 (@nic92929) — Amateur seeding notes writing and authenticity

• 种草offer小可 (@9694060707) — Li Jiaqi's 618/38 Festival mechanics summary

• 塔罗雪短视频带货 (@94160769686) — Short video product selection for sales

• 冬雪在这（短视频带货碎碎念） (@2189186519) — Short video live selling practical tips

• Ai新实体获客教练.翼哥 (@379154576) — Live streaming for local customer acquisition in physical stores

• 雪宝是个带货主播 (@6255321608) — Live streaming script framework

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"E-commerce ads & growth" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.