Building in Public 👷🏾‍♂️👨🏾‍💻 (@bigsurge__) on Instagram

Building in Public 👷🏾‍♂️👨🏾‍💻 is a creator on Instagram in the 7K–8K follower range, publishing for Small business owners, founders and creators focused on customer acquisition and monetization rather than branding or fancy tools, with some interest in African markets. Profile last checked 2026-07-16.

| Field | Value |

| --- | --- |

| Platform | Instagram |

| Handle | @bigsurge_ |

| Followers | 7K–8K |

| Audience function | sales and lead gen |

Profile bio

👷🏾Building monetization systems for creators Turning attention → community → revenue Founder @koholabs Leaders, culture, wealth & systems 🌍Africa 1st

What this creator posts about, and who reads it

Recurring topics: Marketing being ineffective or dead for small businesses, Prioritizing customers over branding and logos, Building monetization systems for creators, Personal purpose and Ikigai for founders, Africa-specific business and infrastructure challenges

Audience: Small business owners, founders and creators focused on customer acquisition and monetization rather than branding or fancy tools, with some interest in African markets

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Recent content samples

Restaurants are spending millions on influencers while ignoring the people who actually keep them in business. Their customers. Imagine walking into a restaurant and finding out someone is being PAID every day just…

Most Marketing Is Dead. Business owners just haven’t realized it yet. You run ads. Your competitors run ads. You post content. Your competitors post content. You boost posts. Your competitors boost posts. So why should…

99% of Small Business Owners Are Making The Same Fatal Mistake. They spend years building a business... But refuse to build themselves. They hide behind logos. Hide behind business pages. Hide behind “professionalism.”…

90% of businesses don’t need a new logo. They need customers. The number of founders and business owners hiding behind “branding” instead of fixing their actual business is wild. At KohoLabs, we help businesses figure…

Where this creator sits in the wider pool

See the Creator Index Report for how this index is structured.

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