SM Abdullah All Mehbub Sadik (@sm abdullah all mehbub sadik) — Software on LinkedIn

SM Abdullah All Mehbub Sadik is a Software creator on LinkedIn, publishing for Meta advertisers and performance marketers focused on accurate ad metrics like ROAS vs MER. Profile last checked 2026-06-29.

| Field | Value |

| --- | --- |

| Platform | LinkedIn |

| Handle | @sm abdullah all mehbub sadik |

| Category | Software |

| Audience function | paid-ads and media buying |

Profile bio

Most Meta advertisers track ROAS. The best ones track MER. Here's the difference: ROAS = Revenue from ads ÷ Ad spend (Looks great. Can be a lie.) MER = Total revenue ÷ Total ad spend (The real number. Harder to fake.) I've managed $1.2M+ in ad spend. The campaigns that looked best on ROAS? Often ble

What this creator posts about, and who reads it

Recurring topics: ROAS vs MER differences, Meta ad performance tracking, Performance marketing metrics

Audience: Meta advertisers and performance marketers focused on accurate ad metrics like ROAS vs MER

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Recent content samples

Most Meta advertisers track ROAS. The best ones track MER. Here's the difference: ROAS = Revenue from ads ÷ Ad spend (Looks great. Can be a lie.) MER = Total revenue ÷ Total ad spend (The real number. Harder to fake.)…

Where this creator sits in the wider pool

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