Brian York (@yupyork) — E-commerce ads & growth on TikTok

Brian York is an E-commerce ads & growth creator on TikTok in the 60K–70K follower range, publishing for Aspiring or current investors and operators interested in acquiring and running lower-division European football clubs, especially in Portugal and Spain, based in United States. Profile last checked 2026-08-07.

| Field | Value |

| --- | --- |

| Platform | TikTok |

| Handle | @yupyork |

| Followers | 60K–70K |

| Category | E-commerce / DTC · E-commerce ads & growth |

| Market | United States |

What this creator posts about, and who reads it

Recurring topics: Buying football clubs in Portugal and Spain, Operating and owning a D6 Portuguese club, Player trials, scouting, and recruitment, Financials and cash burn of lower-league clubs, Travel and due diligence for club acquisitions

Audience: Aspiring or current investors and operators interested in acquiring and running lower-division European football clubs, especially in Portugal and Spain

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Recent content samples

An investor recently asked me about the cash burn and runway of our Portuguese club and whether its funding requirements are separate from capital for future acquisitions. It gets at something often overlooked in…

Where this creator sits in the wider pool

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