Julie F Bacchini (@NeptuneMoon) — E-commerce ads & growth on X (Twitter)
Julie F Bacchini is an E-commerce ads & growth creator on X (Twitter) in the 10K–20K follower range, publishing for PPC advertisers, Google Ads specialists, and paid search practitioners, mainly mid-level execution-focused pros and agency folks. Profile last checked 2026-07-06.
| Field | Value |
| --- | --- |
| Platform | X (Twitter) |
| Handle | @NeptuneMoon |
| Followers | 10K–20K |
| Category | E-commerce / DTC · E-commerce ads & growth |
| Audience function | paid-ads and media buying |
Profile bio
President, Neptune Moon. Top 25 Most Influential PPC Expert. Conference speaker. #PPCChat Managing Director. Eagles fan, wife & mom. Dog & wine lover.
What this creator posts about, and who reads it
Recurring topics: Google Ads and LSA platform changes, AI impact on search and PPC, PPC Chat community discussions and live sessions, Data privacy and AI regulation concerns, Practical PPC execution challenges
Audience: PPC advertisers, Google Ads specialists, and paid search practitioners, mainly mid-level execution-focused pros and agency folks
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples
Important note for LSA advertisers (among good answers to questions here) - you will not have access to your historical data when this shifts! So download it NOW. #PPCChat
Not even freaking Gmail? Do they know how many businesses use these emails? It is way more than you would think. Plus, don't/won't you need a passkey now to do these actions? #PPCChat
I finally wrote a post on the upcoming Google Ads changes for budget limited campaigns. Fascinating that the documentation ends nearly every section with talk of raising budgets as if that is the expected outcome...…
WHY???? The enshitification continues...
See the original post on X (Twitter)
Where this creator sits in the wider pool
Koinon Link indexes X (Twitter) creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the X (Twitter) × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.
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