Toby (@TobyWalleruk) on X (Twitter)

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Toby is a creator on X (Twitter) in the 30K–40K follower range, publishing for Media buyers and performance marketers at DTC brands scaling past $25M/year, focused on ads and email marketing. Profile last checked 2026-07-06.

Observed facts (from the public profile):

Profile bio

Helping DTC brands scale past $25M/yr with Ads & Email Marketing. $450M+ in revenue / Moto, Leica, Pixi, Kodak, Drake + 200+

What this creator posts about, and who reads it (AI-inferred)

Recurring topics: DTC scaling case studies, Ads + creative testing, Email/SMS retention integration, Media buying strategy, LTV and CAC optimization

Audience: Media buyers and performance marketers at DTC brands scaling past $25M/year, focused on ads and email marketing

Provenance: inferred by AI from public content, not stated by the creator — confidence 0.40 · read from 1 recent post · updated 20 days ago.

Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.

Recent content samples (what the inference above was drawn from)

70% of what a media buyer did in 2020 is automated now. The other 30% is where they actually earn their money five things that make up the new skill stack: > creative strategy > full-funnel awareness > first-party data…

See the original post on X (Twitter)

Where this creator sits among comparable accounts

Compared with the 223 accounts in the same group (x · koc · ecommerce):

This is a position, not a verdict. A percentile says where this account falls among comparable accounts on signals we can measure — it does not say this creator is a better fit for your campaign. We ran a blind benchmark and measured no reliable advantage in selection quality, and do not claim one.

Koinon Link indexes X (Twitter) creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the X (Twitter) × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.

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Creators next to this one by follower tier in the same slice. Each link opens that creator’s public profile — what they post about and who reads it, with no contact details.

This page lists public profile information only. It carries no contact details and no authenticity score. If you are Toby and want this page removed, request removal.

Machine-readable representations

Structured twins of this page for AI and agents — every inferred field carries its source, confidence and freshness.

• /kol/x/TobyWalleruk.json
• /kol/x/TobyWalleruk.md

AI retrieval activity

What AI systems have actually done with this page. The two kinds are counted separately: being indexed is not the same as being used.