Matt Edmundson (@mattedmundson) — E-commerce ads & growth on X (Twitter)
Matt Edmundson is an E-commerce ads & growth creator on X (Twitter) in the 10K–20K follower range, publishing for Ecommerce entrepreneurs and acquirers running or buying online brands, especially those focused on growth, retention and operations, based in United Kingdom. Profile last checked 2026-07-03.
| Field | Value |
| --- | --- |
| Platform | X (Twitter) |
| Handle | @mattedmundson |
| Followers | 10K–20K |
| Category | E-commerce / DTC · E-commerce ads & growth |
| Market | United Kingdom |
| Audience function | e-commerce operations |
Profile bio
Husband + Dad + entrepreneur + podcaster + pastor. Host of the Ecommerce Podcast, Push to be More and Podjunction. CEO of Aurion https://t.co/qMWb6rJ2vV
What this creator posts about, and who reads it
Recurring topics: Ecommerce brand acquisitions, Audience-first growth strategy, Retention channels (email, SMS, voice), Founder risk in brand purchases, Operational scaling issues
Audience: Ecommerce entrepreneurs and acquirers running or buying online brands, especially those focused on growth, retention and operations
Audience read from this creator’s own recent posts, not from platform-declared categories. It is our reading, and it can be wrong.
Recent content samples
Growth by acquisition, audience first. A skincare brand for 35-year-old women with acne shouldn't buy a phone case company. Bawar Ahmad would say don't buy the mascara brand either. Same niche, different audience. Buy…
They bought a brand built entirely around its founder. Contract said she'd stay a year. She took the money, went on holiday, started thinking about kids. Two-month dip, then months to climb back. Bawar Ahmad's rule now…
Millions in revenue, still run on Google Sheets. The lease and the Uber Eats going through the business entity. Bawar Ahmad has bought around 70 ecommerce businesses and says that reads as a red flag every time.…
Email, then SMS. Bawar Ahmad reckons voice is the third retention channel. Cart abandoned, phone rings ten minutes later. Could be 1pm, could
See the original post on X (Twitter)
Where this creator sits in the wider pool
Koinon Link indexes X (Twitter) creators in E-commerce / DTC with grade, authenticity and contactability broken down — see the X (Twitter) × E-commerce / DTC breakdown, or the Creator Index Report for the whole index.
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